The leading brand evaluation consultancy, Brand Finance has rolled out its annual report of the world’s 100 leading valuable nation brands. The findings aim to put a dollar value on the brand image of the countries.
The rankings were devised based on a country’s reputation and the brand image it has on governments, investors, students, and consumers. It calculates a Brand Strength Index score by evaluating good and services, society and investment.
World’s Most Valuable Nation Brands 2018
Following is the list of top fifteen most valuable nation brands:
|Rank||Country||2018 Brand Value in Billion||Change (vs. 2017)|
The U.S.A ranks on top as the most valuable nation brand with $25,899 billion brand value The fastest-growing brand in the top 50 of the Brand Finance Nation Brands 2018, Germany has seen a 28% brand value jump to US$5147 Billion.
Pakistan has occupied the 51st spot in the list with $196 billion brand value. The brand rating lies in the ‘A’ category, symbolizing that the nation falls between strong and developing nation.
Our neighboring nation India boasts a stronger brand value of $2159 billion and occupies the 9th spot on the list.
The rankings depict a clear image that Pakistan has a weaker brand value and consequently, a poor brand image amongst the nations of the world.
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