Samsung promotes their new campaign with their famous ‘Stare Down’ challenge. The campaign took place in Zurich where people were to stare at the new S4 phone while standing on a podium for 60 minutes. The challenge: not to wink. The campaign was successful as one person did manage to win through this campaign

  • BRAND: Samsung
  • AGENCY: — Not Available —
  • CAMPAIGN TYPE: OOH Campaign
  • CATEGORY: Technology