In order to create publicity and awareness for the brand as a major presence in the fashion industry, Shariq Textiles have released their first TVC as a Tribute to Women 2015. Directed by Jami, this one-minute TVC has been produced by Citrus Talent. It has a lengthy narrative but is worth a watch. Have a look:

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Shariq Textiles, founded in 2009, is the textile production company for a number of acclaimed and hot-selling Designer Collections including Nadia Hussain Premium Lawn, Zainab Chhotani Lawn Collection, Libaas Lawn Collection, Libas Embroidered Collection and a couple of other shawl and embroidered collections.

The fashion industry of Pakistan is still in its growth and penetration stage and textile houses need to create better recognition and recall of their brand names, instead of just being the obscure counterparts of their much more widely known designer collections’ names.

READ MORE: Lawn Collections 2015: Bigger Stars, Higher Numbers

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