volvo super eyes

Volvo, the Swedish automotive manufacturer is one of the most renowned names in the industry.

Volvo has played a vital role in evolution if the auto industry. It was the company that invented and made standard the three-point seat belt. It tested the first rear-facing child seat in the ’70s as well.

More recently, as a consumer-centric brand, Volvo has vowed its fans and followers to eliminate fatalities and serious injuries in all its cars by 2020. One of the features the brand has introduced is ‘Super Eyes’.

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The Super Eyes feature allows the Volvo CX60 to detect larger animals with its Large Animal Detection System by providing brake assistance during the day and night.

To aware their drivers about this new feature, Volvo has rolled out 4 amazing print ads!

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Advertising Agency: Grey, Warsaw, Poland

Art Director: Łukasz Szyszka

Designer: Krzysztof Olejniczak

Creative Chairman: Jakub Korolczuk

Concept/Copywriter: Maciej Krawczyk

Art Director: Miro Charkot

What do you think about Volvo’s new print ads? Stay tuned to Brandsynario for more news and updates.

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