Volvo, the Swedish automotive manufacturer is one of the most renowned names in the industry.
Volvo has played a vital role in evolution if the auto industry. It was the company that invented and made standard the three-point seat belt. It tested the first rear-facing child seat in the ’70s as well.
More recently, as a consumer-centric brand, Volvo has vowed its fans and followers to eliminate fatalities and serious injuries in all its cars by 2020. One of the features the brand has introduced is ‘Super Eyes’.
The Super Eyes feature allows the Volvo CX60 to detect larger animals with its Large Animal Detection System by providing brake assistance during the day and night.
To aware their drivers about this new feature, Volvo has rolled out 4 amazing print ads!
Advertising Agency: Grey, Warsaw, Poland
Art Director: Łukasz Szyszka
Designer: Krzysztof Olejniczak
Creative Chairman: Jakub Korolczuk
Concept/Copywriter: Maciej Krawczyk
Art Director: Miro Charkot