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Keeping up with the World Cup 2015 fever, Vital tea has launched its ‘slice of life’ commercial conceptualized by SOCH. With a copy that perfectly depicts the nation’s reaction during World Cup matches including deserted roads, extreme reactions and heated discussions, the 35 second TVC shows multiple shots while highlighting the significance that tea enjoys in every Pakistani family. The ad, directed by Inam ur Rahim, has been launched at a time when patriotism is running high among the nation. A decent concept with good execution certainly makes this ad worth-a-watch.