Cellophane’s sanitary wrapping enabled producers and retailers to attractively display their products and allowed consumers to see what they were buying. DuPont scientist William Hale Charch developed a moisture proofing system for cellophane in 1927. After that, an aggressive marketing campaign portraying cellophane as essential to a cleaner, healthier lifestyle made the film one of the company’s top products. By 1938 its sales accounted for 25 percent of DuPont’s annual profit.
- BRAND: — No Brand —
- AGENCY: — Not Available —
- CAMPAIGN TYPE: Print Campaign
- CATEGORY: Business