Twitter learnt its lessons regarding Advertising

It has been more than four years that Twitter launched advertising in the year 2010. The first tweet ‘Just setting up my Tweet’ was posted by Twitter’s owner Jack Dorsey.

Twitter launched the step, but was unsure of the results and ambiguous of the corresponding results that may come with advertising on the microblogging website.

Multiple questions and concern sprung as Twitter began advertising.  Jack Dorsey’s fear was superlative since he knew that his users on Twitter will not approve of advertising on their private, Twitter profiles.

“As far as I can tell, a customized background image had some folks confused and speculating” said Biz Stone, co-founder of Twitter.  This made it all the more difficult for Twitter to take up advertising in the first place.

The first advertising happened in Japan when Toyota launched Twitter’s advertising.  At the same time, Twitter experienced tough competition in the United States, where other competitors such as Twittad and Adly.

The then-Chief Operating Officer (COO) of the company, Dick Costolo, finally took up the initiative to launch advertising on Twitter.  Costolo acknowledged that the Twitter ads would be “fascinating, non-traditional and people will love it.”

Just four months in and Twitter launched ‘promoted accounts’, advertisers received a big boost with this website.

At this instance, Twitter has managed to gain $259.9 million in ad revenues last year, projecting increase in revenues to $400 million by this year end.


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