By Ufaq Ashfaque
Twitter overruns Facebook as Teens’ “most important social network” in America as Facebook’s importance decreased from 42% to 23% in a year, according to Piper Jaffray’s “Taking Stock With Teens” survey.
This survey is a semi-annual research project comprised of gathering input from approximately 8,650 teens.
The idea of staying connected with friends, fans and brands via Twitter is gaining importance as micro blogging is much easier and effective. Also, with its quick searches, ability to follow anyone you like and trends, etc; Twitter is more open and user friendly as compared to Facebook.
According to statistics published in the report, Facebook’s importance has diminished in recently and one of the reasons could be its privacy issue.
Although Twitter’s popularity has also decreased, going from 27% in Fall 2012 to 26% in Fall 2013, Twitter’s consistent performance features it as “most important” platform.
While Twitter may be “Most Important” platform for youth, it is not the most used and lags behind Facebook, according to a study conducted by Pew. On the other hand, the report also suggested that Twitter’s adoption rate had increased by 50% amongst the Teen.
Twitter has managed to gain popularity among the youth, as it allows people to stay connected and updated with the latest trends.