innovative butter crunch

The festive season kicks off with some of the most innovative and out-of-the-box stalls at Soul Fest happening in Lake City, Lahore.

With many food stalls and exciting music performances – one brand prepared a special treat for all visitors coming to their booth who were looking forward to it and weren’t left disappointed at all!

This time around, Innovative Butter Crunch brought the very famous Turkish Ice-cream to Pakistan for the first time.

The Innovative Turkish Ice-cream man left customers in fits of laughter with his antics and pranks. Eager customers got in line to get their hands on this FREE treat!

The Turkish vendor served up an impressive array of sleight of hand tricks and other lighthearted torments before finally handing the visitors their treat.

Visitors also got a taste of pure Turkish ice cream, “Dondurma”, which is a little different from western ice cream as it is creamy, sweet, stretchy and sticky at the same time.

Everyone enjoyed a taste of the delicious Innovative Butter Crunch at the booth along with their ice cream.

Visitors also got a chance to feel like royalty at the Innovative Butter Crunch Photobooth. They dressed up in royal costumes and posed with props like swords and crowns at the throne.

Umair Mustafa, Head of Marketing at Innovative Biscuits said, “I’m really excited about the Innovative Biscuits’ stall at Soul Fest this year. We flew in the ice-cream man from Turkey to spread joy and happiness amongst our customers and at the same time create an exciting product experience. This activity has never been done in Pakistan before and we are hoping to take this forward with integration to our new brand, Innovative Butter Crunch.”


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