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Similar to the previous year, most enthused and delightful advertisements were found not just on screens, in fact, excellent OOHs were seen this year which beautifully brought new dimensions to their existing brands positioning.

Below we have compiled for you some incredible OOHs that you can’t afford to miss out!

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Apple iPhone 6 World Gallery

[vimeo id=”131536222″]

To promote the quality of iphone 6, Apple took consumer interaction to a whole new level. The tech giant selected 162 photos taken from 6 users and put them on billboards. The outstanding campaign featured more than 10,000 installations in 73 cities in 25 countries. Apple called it “the largest mobile photography gallery in history.”

Women’s Aid

[vimeo id=”108381287″]

Campaign name: Look At Me

Agency: WCRS London

This digital billboard uses facial recognition to recognize when people are paying attention to the image of a bruised woman. As more people looked at the ad, her bruises and cuts healed faster, communicating the benefit of not turning a blind eye to the problem.

Unicef Cyber Bullying

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Campaign name: Fatty, Nerd

Agency: Prolam Y&R Santiago, Chile

The concept revolves the issue of Cyberbullying- one of the main causes of depression and suicide among kids at school. Copy reads: “One shot is enough.” The work also won gold in Press.

Alghanim Motors – Honda/Honda Accord GPS

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Campaign name: Confusing Indian, Confusing Iranian, Confusing Arab

Agency: Impact & Echo BBDO Safat, Kuwait

Built-in GPS technology, the ad features the locals giving directions with absurdly snaking arms showcasing the idea of “voice guidance at every turn”

Abrinq Foundation – Save the Children

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Campaign name: Save The Children

Agency: Lew’Lara\TBWA São Paulo, Brazil

Description: Standing against child labor, the foundation showcases that the High-fashion clothes become a prison for children in developing countries.

KFC – Kids’ Scream In the Shape of Food

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Campaign name: Drumstick, Burger, French Fries
Agency: BBDO Proximity Kuala Lumpur, Malaysia

The children are crying for food and their mouth makes shapes of KFC’s menu items.

Spain –  No Somos Delito (We Are Not Crime) – Hologram Protest

[iframe id=”https://player.vimeo.com/video/128477516″]

Holograms for Freedom
Agency: DDB Madrid

To protest against Spain’s “Gag Law’, DDB Madrid organized the first ever hologram protest that definitely worth a watch

Female Genital Mutilation

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Campaign name: 28 too many
Agency: Ogilvy & Mather London

This campaign aimed to raise the awareness that female genital mutilation (FGM) happens in Europe, not just in Africa and the Middle East.

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