Pakistani designers are going places! Just recently a bunch of Pakistan’s best designers showcased their talents at the Qatar international Fashion Festival (QIFF) on March March 19 and 20 at Al Majlis Ballroom, Sheraton Hotel.

Adnan Pardesy, Asim Jofa, Goal, Hamna Amir, Rana Noman, Rani Emaan, Sadaf Amir, Shazia’s bridal gallery, Umer Sayyed, Umsha Couture, and Waseem Noor were at the festival to present their collections.

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The festival is a project by designer Sana Salman, who ntended to promote Asian – wear in Qatar. For the past 5 years, it has served as a permanent platform for designers to showcase their work.

Prior to participating in the fashion fiesta, Pardesy said, “We are thrilled. It is an excellent opportunity for Asian designers to showcase their design work and craft to the Middle Eastern market.”

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Pakistani supermodels also graced the runway including Cybil Chowdhry, Fouzia Aman, Iraj Manzoor andRizwan Ali.

“Taking part in credible fashion platforms, such as QIFF, allows us to increase exposure of our brand to a wider audience, which will definitely result in greater opportunities for our label to grow,” stated Pardesy.

Anoushey Ashraf hosted the red carpet, while the show was choreographed by Naeem Haque. The event was a result of partnership between the designers of Pakistan and the Middle-East

Fawal Afzal Khan, known for his princely role in ‘Khoobsurat’ also attended the event.

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