Sailthru has released its annual Retail Personalization Index 2019 report which ranks the top 100 retail brands.
For the third consecutive year, Sephora has remained the #1 retail brand with a score of 79.
The report ranks these retailers on account of how well they personalize the customer experience across various channels.
Nordstrom and Rent the Runway took #2 and #3 respectively, while The Home Depot (#4), Best Buy (#5), DSW (#5), Ulta and Urban Outfitters (#7) followed.
Here’s a sample of how the ranking was conducted:
As per the report:
With more than 2,500 stores, Sephora proves that brick-and-mortar experiences thrive when it’s interwoven with a customer’s digital profile — and in Sephora’s case neither are traditional.
The beauty retailer is a pioneer of in-store technology, such as Color IQ, which scans customers’ skin to help them determine the perfect foundations, concealers, and lipsticks for their coloring.
With unrivaled in-store events and experiences, Sephora has built a community of Beauty Insider loyalists who retain their lifetime value.
Unified customer profiles across all channels, complemented with on-brand triggered emails and push notifications, keep customers connected wherever they shop.
Sephora’s approach is so seamless that it makes the customer’s entry point irrelevant. Whether it’s in-store, on email, or in-app, the brand meets customers where they are and recommends what they need (and want) to keep coming back for more.
For the complete list, click here.
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