Valentine's Day

Let’s face it, in Pakistan, Valentine’s Day is a day full of taboos, secret car rides, and hidden gift exchanges.

In some cities, V-day has been called off, forbidding people the chance of getting overpriced candy, cheesy cards, and giant teddy bears.

Personally, I always try and remind everyone around me that Valentine’s Day is about celebrating love and its power.

This is why the NESTLÉ FRUITA VITALS ad is probably one of the only videos I have seen in Pakistan that was able to deliver that message.

This ad starts off like a delightful but regular Valentine’s Day story, but the message in the story soon reveals a depth that will all but make you cry.

True love comes in all shapes and sizes and ages and genders. It is literally the strongest emotion we have in this world and it is an emotion we all constantly think about and that is the sentiment this ad brings.

We need people in Pakistan to be open to the idea of celebrating love and not feeling ashamed by it.

This year, NESTLÉ FRUITA VITALS has not only changed the conversation around Valentine’s Day, but it has also shown us a wonderful way to celebrate the uncelebrated.


Whether you’re committed or single, this story has a powerful message for just about everyone.

If you do one thing today, watch this video, and feel your heart melt into a giant puddle.