Wieden and Kennedy present a quiet unbelievable out of home campaign which is a tourism installation for travel Portland in the form of the tallest freestanding cuckoo clock in United States. The clock used in the outdoor is made by chainsaw Sculptor J. Chester Armstrong which is made from a single Oregon maple just outside Portland in the national forest. The mesmerizing part is that every hour on the clock, hand painted, wood carved miniatures appear every time the clock chimes. It also features ‘Portland Themes Surprises’ like coffee and donuts, a poet reading, a comedian performing, a tax free tea party and naked bike riders. Moreover, the clock is 24.1 feet tall by 9.5 feet wide and it weighs more than three tons. The project is named as ‘”Portland Is Happening Now”. The agency behind this giant project is Wieden + Kennedy, Portland, Ore. Their event partners include; Social Agency: Edelman Digital, Public Relations Agency: Lane PR, Digital Agency: Rally Group and Event Producer: Sue Cool.
- BRAND: Travel Portland
- AGENCY: Wieden + Kennedy
- CAMPAIGN TYPE: OOH Campaign
- CATEGORY: Lifestyle
