Telenor Pakistan has come up with a line of new, heart touching TVCs for its ‘Telenor 3G network-Pakistan ka subsay bara 3G network’ and I would say it totally won our hearts!
I recently came across one of the latest TVCs ‘Binn maangay jo mil jata hai, wohi Sacha Saath kehlata hai. Pakistan ka subsay bara 3G network, Telenor.” and I loved it.
Watch the TVC below and decide for yourselves.
The ad shows an old couple waiting and longing; carrying out their routine tasks on the day of their anniversary with no sign of their children or grandchildren visiting them. They are sitting all sad when they receive a call on skype from ‘Kashif’, their grandson, all happy and cheerful, wishing them a happy anniversary along with other family members and a cake, lit with candles, for them.
How their eyes start to shine, and a smile spreads across their faces, moved people to tears. The concept is totally relatable with the tagline “Binn maangay jo mil jata hai, wohi Sacha Saath kehlata hai. Pakistan ka subsay bara 3G network, Telenor.”
The ads are different than Telenor’s previous TVCs; they tug at the hearts with an emotional appeal but a totally different concept. This ad is a major hit amongst not only the youth but the older generation too. Every old couple can equally relate to the ad, I must say.
Stay tuned to Brandsynario for more updates on Telenor!