The largest online tech shopping festival will be hosted by Pakistan on the website Titled as Tech Mela, this online shopping festival is powered by Google and will be taking place for ten days will focus on exclusive special deals and offers. The event will be taking place from 11 to 20th September 2015.

The discounts and offers include up to 30% on smartphones, gadgets as well as data and voice plans which will be only available online.

Read More: Pakistan to have 40 Million Smartphones by December 2016

The Manager of South Asian Frontier at Google, Tania Aidrus has stated, “Pakistan’s mobile industry is really taking off with more and more people coming online and using their smartphones as their primary Internet device. It is absolutely the right time to hold this virtual shopping festival just before the traditional holiday and festive period of Eid-ul-Adha and what better way than to hold it completely online where the next wave of buyers will be congregating. With Internet penetration growing rapidly and the desire to purchase on the Internet increasing, we hope this initiative will bring more awareness and adoption of e-commerce in Pakistan.”

Tech Mela has planned to feature deals from, Huawei, Samsung, Microsoft, and even exclusive launches from companies like Infinix and Injoo.

The event is a leapfrog step for the growth of E-Commerce in Pakistan where a majority of online consumers are even now turning to digital avenues to decide which devices to buy.