Surf Excel is the oldest detergent brand of Unilever Pakistan Limited. Surf Excel’s positioning is done in such a way that they make people believe that healthy activities involving dirt are essential for development and that is whay they say “Dirt Is Good”. In this entire campaign of ‘Surf Excel Cricket Ground’ dirt has been shown positively, just to bring a smile in their fellow team players face. The print copy says ‘Sab Pyar Se Darte Hain’. The innocence of kids is shown well in the advertisement which also highlights the thought process of children that transcends materialistic aspects like dirt and grime on clothes hindering their daily activities.

  • BRAND: Surf Excel
  • AGENCY: — Not Available —
  • CAMPAIGN TYPE: Print Campaign
  • CATEGORY: Business