Surf Excel has come up with a creative outdoor at Hyper Star Roundabout in Karachi, Pakistan and designed by the creative agency NASH Advertising Ltd. Whether it is to make a little sister smile, or stop a raging fight between adults, or being a bigger person and forgiving friends, Surf Excel repeatedly demonstrates to mothers that children experience and learn about life through dirt. The new creative outdoor highlights that kids today are exposed to lots of violence and anger and grow up believing that this is the way of life. Surf Excel demonstrates the value of how a situation can be turned around without any negative overtones by a child who thinks and behaves differently.
- BRAND: — No Brand —
- AGENCY: — Not Available —
- CAMPAIGN TYPE: OOH Campaign
- CATEGORY: Business
