SCB Goal

Goal is Standard Chartered’s leading education programme that provides financial literacy, life skills and employability training to low-income adolescent girls across its footprint. The objective behind Goal is to launch an educational programme providing basic financial knowledge, life skills, and employability training to adolescent girls belonging to low-income areas.

SCB Goal

Launched in 2006 and having helped over 145,000 women to date, the programme is now an internationally recognised movement currently operating in 24 countries.

While commenting on the launch, Mr. Shazad Dada, Chief Executive Officer of Standard Chartered Pakistan said that the decision to bring Goal to Pakistan was to contribute to countering the problems faced by adolescent girls in Pakistan.

The aim is to equip these girls with enough confidence, knowledge, and expertise via sports and life training skills, such that they become vital economic leaders in their families, communities, and societies.

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This programme is delivered through SCB’s international NGO partner, Women Win, who are strategic partner on Goal. Women Win will train the locally selected partner – Right to Play – to deliver Goal and oversee monitoring and evaluation, along with sharing the curriculum through their network of girl-focused sport for development partners.
Commenting on the launch, Meg Smith, Programme Director, Women Win spoke about his pride in partnering with SCB to reach more girls globally, including Pakistan.

He said that Goal will help provide a launch platform for girls in Pakistan to reach their potential, in particular talking about how sports will help the girls challenge traditional gender norms.

The training curriculum is based on four training modules. ‘Be Money Savvy’ focuses on financial education. ‘Be Yourself’ imparts communication skills; ‘Be Healthy’ builds knowledge on health and hygiene, and ‘Be Empowered’ teaches girls confidence and life skills.