After the awesome response of Drake’s commercial in 2014, Sprite is now locked and loaded to launch its rap printed cans.
The association of rap (somewhat the hip-hop style) with the brand dates back to 1986. Starting with a ‘Kurtis Blow for Sprite’ campaign, the company is now ready with an add-on. This summer Sprite is releasing 16 limited-edition cans, each designed with a unique inspirational rap verse.
The campaign will feature the famed and renowned artists including Drake, Nas, The Notorious B.I.G. and Rakim. According to a news release, these rappers were chosen because they are all “celebrated for honest self-expression and being true to themselves”.
The multi-talented, king of rappers, Nasir bin Olu Dara Jones, popularly known as NAS, described his enthusiasm for the project by saying, “Legacy means everything to me. When I wrote these lyrics, I never imagined my fans would someday have the opportunity to enjoy a can of Sprite and experience my art in a totally original way.”
Have a look at the soon to be seen lyrics on your sprite cans!
- ‘Know yourself, know your worth’ from ‘0 to 100’ by Drake
- ‘I’m the rookie and the vet’ from ‘0 to 100’ by Drake
- ‘Man, they treat me like a legend’ from ‘Over’ by Drake
- ‘Started from the bottom’ from ‘Started from the bottom’ by Drake
- ‘On a mission try to shift the culture’ from ‘ Tuscan Leather’ by Drake
- ‘Living longevity to the destiny’ from ‘If I ruled the world’ by Nas
- ‘Poetry’s deep I never fell’ from ‘It Ain’t Hard to Tell’ by Nas
- ‘It’s truth, that I am you, and I am proof’ from ‘My Generation’ by Nas
- ‘The world is yours’ from ‘The world is yours’ by Nas
- ‘Live it and love it’ from ‘Trust’ by Nas
- ‘Self-esteem makes me Super, Superb and Supreme’ from ‘follow the leader’ by Rakim
- ‘Cool, ‘cause I don’t get upset’ from ‘Microphone Flend’ by Rakim
- ‘Thinking of a master plan’ from ‘Paid in full’ by Rakim
- ‘Speak the truth’ from ‘Waiting for word to End’ by Rakim
- ‘My mental windows refuse to close’ from ‘Waiting for word to End’ by Rakim
- ‘Lyrically I’m supposed to represent’ from ‘One from Chance’ by The Notorious B.I.G
Sprite is all ready to spread the high spirits!
Best of luck to the Sprite Team