#SonehraPakistan – What Pakistanis Think About Their Country

Soneri Bank

Igniting the spirit of patriotism, Soneri Bank rolled out an interesting video that asked Pakistanis what they actually think about their own country. Titled, #SonehraPakistan – the initiative aimed to create a positive image of Pakistan amongst several other opinions floating around on digital media.

See the response video here:

[fb_embed_post href=” https://www.facebook.com/SoneriBankPK/videos/vb.551761341550125/939283899464532/?type=2&theater/” width=”550″/]

Focused on generating positive sentiments about Pakistan with a small contest based on sharing video messages to tell the important of Pakistan, the video was able to generate 4000+ tweets and reaching out to 2M+ people on Twitter.