Soneri Bank

Igniting the spirit of patriotism, Soneri Bank rolled out an interesting video that asked Pakistanis what they actually think about their own country. Titled, #SonehraPakistan – the initiative aimed to create a positive image of Pakistan amongst several other opinions floating around on digital media.

See the response video here:

[fb_embed_post href=”” width=”550″/]

Focused on generating positive sentiments about Pakistan with a small contest based on sharing video messages to tell the important of Pakistan, the video was able to generate 4000+ tweets and reaching out to 2M+ people on Twitter.