Shaan shoop launched its creative outdoor campaign at Sindhi Muslim roundabout Karachi, Pakistan. The campaign has shown a huge bowl containing shaan noodles with 2 giant sized forks kept on both sides of the bowl and the rest of the space is covered with huge packets of all the flavours of Shaan shoop. Shoop is a new entrant into the instant noodle category. This category in Pakistan dates back two decades. Maggi (Nestlé) was the first brand to enter this market in 1992, followed by Knorr (Unilever) in 1993.

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  • CATEGORY: Business