Rani Pulpy: Coke Pakistan Replaces Minute Maid

Remember Coca Cola’s Minute Maid Pulpy Orange?

Seemingly, the beverage juice brand has now been re-vamped as ‘Rani Pulpy’.

Back in 2011, The Coca-Cola Company partnered with the beverage business of Aujan Industries and acquired its popular flagship ‘Rani Juice’ brand under its banner.

Conceptualized by the agency Soho Square Pakistan, the brand’s transformation is inspired by the trendy political slogan of Imran Khan “Tabdeeli Aa Gaye Hai”.

Watch the ad here:

[fb_embed_post href=”https://www.facebook.com/ShashkayFilms/videos/vb.288398754649296/489286931227143/?type=1&theater/” width=”550″/]

Pakistani actress Usnah Shah, the TVC features the old Minute Maid bottle reformed to Rani Pulpy, offering the same tangy flavor and fresh pulpy taste.

With chants of “Wohi Pulpy Hai ab Rani Pulpy”, Coca-Cola has launched its old juice beverage with a new brand name Rani Pulpy, outwardly adding a desi feel to the product.

Rani Pulpy is available in store, priced at PKR 50.

What do you think about Minute Maid’s make-over? Share with us in the comments below.


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