After the successful revamping and renaming of the brand Minute Maid to Rani Pulpy, Coca Cola has officially launched Rani Float. Coca-Cola Beverages Pakistan Limited (CBPL) has successfully transitioned the “Minute Maid” brand of orange drink to “Rani Pulpy” and has become the bottling partner for this uniquely attractive product in Pakistan.
Coca-Cola Beverages Pakistan Limited (CBPL) has successfully transitioned the “Minute Maid” brand of orange drink to “Rani Pulpy” and has become the bottling partner for this uniquely attractive product in Pakistan.
Read More: Rani Pulpy: Coke Pakistan Replaces Minute Maid
A flagship product of Rani Refreshments, FZCO, Rani Float is conjoint venture between the Coca-Cola Company and Aujan Industries, one of the largest beverage industries located in the Middle East.
Rani Float is a juice drink containing chunks of real fruit pieces and is the leading juice brand across many markets across countries including the Middle East and North Africa. It had been launched in Saudi Arabia over 30 years ago and has been a vastly successful product in terms of sales and growth. It is anticipated that there will be a similar future for the beverage in Pakistan too.
The GM of Coca-Cola Export Corporation, Rizwan Khan stated in regard to the launch of Rani Float that, “The partnership between The Coca-Cola Company and Aujan Industries has created a platform to unlock new opportunities for the Rani brand. Rani Float is a highly differentiated, premium juice drink with real fruit bits that offers a rich, indulgent and wholesome drinking experience to consumers in many flavors of their choice.”
Coca-Cola is the official distributor of the beverage in Pakistan and it will be imported in 240ml Slim Cans and 6 different flavors – Peach, Orange, Mango, Pineapple, Guava and Grapes.
