For the high-rolling Super Bowl fan, Pizza Hut is launching a pie topped with $100 worth of edible gold. On the biggest pizza day of the year, the chain will be trying to one-up its competition by topping 50 pizzas with flakes of 24-karat gold to mark the Super Bowl’s golden 50th anniversary.

Randomly selected customers will receive a delivery of the pimped-out pizza on game day, along with a $100 gift certificate, and a great story to tell colleagues at the office water cooler come Monday morning.

pizza hut gold pizz

Pizza Hut says they expect to sell more than two million pizzas and five million wings on Sunday.

The marketing gimmick is one of several — though arguably the glitziest — campaigns being mounted in the run-up to one of the biggest days in the fast-food industry.

The other big pizza chain players that will vie for customers on game day include Domino’s, Little Caesars and Papa John’s, which counts Denver Broncos quarterback Peyton Manning as one of their star endorsers.

Papa John’s, which is the official pizza sponsor of the Super Bowl 50, has also been hosting a series of sweepstakes and contests for fans on Twitter, with pizza promos and giveaways.

Watch the video below:

Taco Bell will also be unveiling what the chain claims to be their “biggest launch to date” on game day.

To promote the new menu item, the company is allowing customers to pre-order the mystery product online for pick-up at their local restaurant on February 6.

The item, which is $2.99, launches nationwide the day after the game.