With an aim to ‘celebrate Bahar-e-Aman, with blue and green colors’, PepsiCo recently did an OOH installation for its new spring celebration campaign in honor of the glorious season of spring in Lahore – the cultural hub of Northern Punjab.
A similar campaign was done by Coca-Cola last year but this year, PepsiCo marked its territories with blue and green along with flowers to celebrate the theme of spring, peace and joy.
The tagline accompanying the installation is ‘Live Spring Abhi’ in lieu of their cricket themed campaign.
Watch video below:
[fb_embed_post href=”https://www.facebook.com/creativezooh/videos/953453908007875//” width=”550″/]
Executed by Arrows Advertising, the OOH covers an area of 150 Sq. Km over DHA & PHA Lahore and will be in place for 1 month. The company plans to cover other cities as well.
View images below:
