Developed by team at McCann Worldgroup India, this campaign went on to won a Gold Press Lion at Cannes International Festival of Creativity. Penguin Books promoted its audiobooks with a brilliant print ad campaign featuring illustrations of three well known authors i.e. William Shakespeare, Mark Twain and Oscar Wilde, acting as headphones and whispering in the ears of their listeners.
- BRAND: Penguin Books
- AGENCY: — Not Available —
- CAMPAIGN TYPE: Print Campaign
- CATEGORY: Entertainment