Pakistan Electronic Media Regulatory Authority (PEMRA), has issued an advisory to the license owners of all satellite TV channels regarding the airing of indecent and misleading advertisements.

PEMRA has prohibited the TV channels to air advertisements with fake content that encourages misleading facts related to healthcare, fitness, losing body facts, hair growth, improving complexion and for the treatment for infertility etc.

Read the notice issued by PEMRA here

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The airing of such content is in violation of Section 20 (b), (c) & (f) of PEMRA Ordinance 2002 as amended by PEMRA (Amendment) Act 2007 and 2018, Rule 15(1) of PEMRA rules 2009 and Clause 3 (1)(e), 12, 13, 14, 15, 16 & 17 of Electronic Media (Programmes and Advertisements) Code of Conduct, 2015, as well as Indecent Advertisement Prohibition Act 1963.

The authorities said:

“These advertisements are unequivocal, misleading and hazardous to public safety and health and are severely criticized by the general public on Pakistan Citizen Portal (PCP) and PEMRA complaint call center.”

PEMRA has advised all satellite TV channels to stop such advertisements immediately in order to comply with the provisions laid down in PEMRA laws and the Electronic Media Code of Conduct 2015.

A notice has also been sent to TV channels and cable networks which advises them to not to air advertisements, hazardous to safety and public health, promoting quackery, peers, black magic, fake products/medicines etc.

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Strict action will be taken by the PEMRA authorities in case of any violation by the license holders of satellite TV channels.

Just a few days back, PEMRA also issued an advisory to all satellite TV channel licensees regarding objectionable content in morning shows.

The authority advised the channels to consider the social, cultural, religious and ethical values of the country while selecting topics/themes.

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