The preparation for PAS Awards 2017 are in full swing. The last date to enter the competition is February 15, 2017 and the awards show is due to be held on 15th of April 2017 in Karachi.
Making it bigger and better, this year the award program has 20 regular and 12 special categories.
In addition, there are also 3 special awards; ‘Top Brand 2016’, ‘Campaign of the Year’ and ‘Best Nationally Originated Campaign’ in which marketers and advertising professionals will be competing with their most creative and effective campaigns. The two new categories introduced this year are ‘Campaign for Good’ and ‘Corporate Campaign’ that will honor social good efforts and corporate campaigns.
The program is expected to receive more than 300 campaigns across various categories. These campaigns will go through a rigorous evaluation process by a set of jurors that comprise of some of the brightest and most experienced panel of experts, specialists and practitioners in the field of marketing, advertising, academia, creative, media and research having a proven track record of excellence in their area of working.
This year the jury will be led by Ehsan A. Malik, CEO, Pakistan Business Council and a stalwart of the industry.