Tecno Camon 12 Air

Gearing up to this years PAS Awards 2016, the jury met up for its first session on 11th March 2016. After the initial brief given by Mr Qamar Abbas, Executive Director PAS , the jury was divided into teams to evaluate the 300 entries submitted this year – an increase from the 263 entries submitted last year. All categories , apart from Best in Digital ( which will be announced with the final list),have been shortlisted and presented in the table below:

Pakistan Advertisers Society

CATEGORY BRAND CAMPAIGN TITLE COMPANY
Banking & Financial Services Al Habib Asan Arey Bohat Asaan Hai Bank Al Habib
Banking & Financial Services Easy Paisa OTC Genercide Campaign Telenor Pakistan
Banking & Financial Services Bank Alfalah Corporate Repositioning Campaign Bank Alfalah
Banking & Financial Services HBL Enabling Dreams, Samina Baig Campaign Habib Bank Limited
Beverages – Cold Coca Cola Coca Cola Music 2015 Coca Cola Export Corporation
Beverages – Cold Pepsi Khana Bane Exciting PepsICo
Food and Dairy Nestle Nesvita Breaking Stereotypes Nestle Pakistan
Food and Dairy Dairy Omung Milawat Part 2 Engro Food Limited
Food and Dairy Blue Band Margarine Bradman 2 Unilever Pakistan
Food and Dairy Nestlé Bunyad Behtar Mustakbil ki Mazboot BUNYAD Nestle Pakistan Ltd.
Food and Dairy Olpers Cream Olpers Cream Ecolean Engro Food Limited
Food and Dairy Tarang Tarang Baaz Engro Food Limited
Confectionery and Snacks Ding Dong 3D Ding Dong Animated TVC Hilal Foods (Pvt) Ltd.
Confectionery and Snacks Kolson Snackers Sharing Ka No Scene Lotte Kolson
Confectionery and Snacks Fresh Up Elaichi Hilal Foods (Pvt) Ltd.
Cosmetics and Personal Care (Men, Women and Children) Garnier Skin Naturals #LoseThePimplesNotYourMind Loreal Pakistan
Cosmetics and Personal Care (Men, Women and Children) Sunsilk Fashion Edition 2015 Unilever Pakistan
Cosmetics and Personal Care (Men, Women and Children) Capri Repositioning Capri ZIL Limited
Cosmetics and Personal Care (Men, Women and Children) Loreal Paris #IamRed Loreal Paris
Cosmetics and Personal Care (Men, Women and Children) Lifebuoy Soap Lifebuoy Time Before Iftar ( Breaking Fast) Time! Unilever Pakistan Limited
Culinary Shan Recipe Mixes Khushiyan Chak Lo Shan Foods Pvt Ltd
Culinary Engro Onaaj Chakki Ata Bismillah Launch campaign 2015 Engro Eximp Agri Products
Culinary National Plain Spices & Salt National Kitchen Cabinet National Foods Limited
Hospitals, Healthcare and Hygiene Shaukat Khanum Memorial Cancer Hospital and Research Centre Sab Kuch Wapis Aa Sakta hey … Siwaye Zindagi key Shaukat Khanum Memorial Cancer Hospital and Research Centre
Hospitals, Healthcare and Hygiene Shaukat Khanum Memorial Cancer Hospital and Research Centre Aao Tareekh Dohrayen … Shaukat Khanum Memorial Cancer Hospital and Research Centre
Hotels, Fastfood & Restaurants Mc Donalds Share the Mcfun! – You are only young Once Mcdonalds Pakistan
Hotels, Fastfood & Restaurants Mc Donalds Open Door Mcdonalds Pakistan
Ice Creams and Desserts Omore Funsticks Fun Ka Endless Maza Engro Foods Limited
Ice Creams and Desserts Omore Tom & jerry Mauj, Masti aur Maza Engro Foods Limited
Media Dawn Spelling Bee The 11th Dawn National Spelling Bee – A Super Charged Spelling Adventure The Dawn Media Group
Media Jang Classifed Barson ka Aitemad Jang Media Group
Media Ten Sports Wake Up Pakistan Ten Sports Pakistan
Media OLX Print Vs Classified OLX BV
Media Zameen.com Zameen.com – Har Pata Hame Pata Hai! Zameen.com
Construction, Real Estate & Alliged Industries Pakistan Cables Safety Par No Compromise Pakistan Cables Limited
Telecommunication Hardware and Consumer Electronics Kenwood Inverter AC Inverter AC R&I Electric Appliances (Pvt.) Ltd.
Telecommunication Hardware and Consumer Electronics Homage Inverter Jiyo Normal Zindagi R&I Electriac Aplliances(Pvt.) Ltd.
Telecommunication Hardware and Consumer Electronics Samsung Galaxy Grand Prime Selfies Ban Jaye Grandfies Samsung Mobiles Limited
Telecommunication Hardware and Consumer Electronics Ufone Smart U5A Handset Ufone PTML
Telecommunication Service Providers Ufone Super Inami Offer Ufone PTML
Telecommunication Service Providers Ufone Hisaab Do 3 Ufone PTML
Telecommunication Service Providers Ufone UPaisa Wallet Ufone PTML
Telecommunication Service Providers Ufone 3G Song Ufone PTML
Telecommunication Service Providers Mobilink Biometrics Varification / Thank You PMCL Mobilink
Telecommunication Service Providers Mobilink Call Drop PMCL Mobilink
Telecommunication Service Providers Telenor Pakistan Telenor 3G Devices Telenor Pakistan
Textile, Fashion and Accessories Servis Sab Kuch Naya Collection – Winter Campaign Servis Sales Corporation
Textile, Fashion and Accessories Borjan Walk The Fashion Borjan Shoes
Passion for Pakistan Ponds Ponds Miracle Journey 2015 Unilever Pakistan
Passion for Pakistan Nestle Pyaray Pakistan Nestle Pakistan Limited
Passion for Pakistan Bank Alfalah Promoting Rising Talent in Paskistan Bank Alfalah
Passion for Pakistan HBL Enabling Dreams, Samina Baig Campaign Habib Bank Limited
Passion for Pakistan Pepsi Chamke Hum Sai Pakistan PepsiCo
Best in BTL Activation The Headlines Voyage of Headlines Jang Media Group
Best in BTL Activation Ding Dong 3D Cinema Ghar Hilal Foods Pvt. Ltd
Best in BTL Activation Brooke Bond Supreme Supreme Eid Activation 2015 Unilever Pakistan
Best in BTL Activation Olpers Milk Ramazan Maherban Engro Foods Limited
Best in BTL Activation 7up 7up Asal Foodies Food fest PepsiCO
Best in BTL Activation Lifebuoy Soap Lifebuoy Time Before Iftar ( Breaking Fast) Time! Unilever Pakistan Limited
Best in BTL Activation 7up Melting Vending Machine PepsiCO
Media Innovation Ufone Ufone Rickshaw Ufone PTML
Media Innovation Bank Alfalah Rising Talent – Shah Bank Alfalah
Media Innovation Fair & Lovely Fair & Lovely Ka Jalwa Unilever Pakistan
Media Innovation Loreal Paris #ColorEverAfter L’Oreal Pakistan
Media Innovation Lifebuoy Soap Lifebuoy Time Before Iftar ( Breaking Fast) Time! Unilever Pakistan Limited
Platform Award – Best in TV Shan Recipe Mixes Khushiyan Chak Lo Shan Foods Pvt Ltd
Platform Award – Best in TV Homage Inverter Jiyo Normal Zindagi… Non Stop R&I Electric Aplliances (Pvt.) Ltd.
Platform Award – Best in TV Ufone Super Card – Super Man Ufone PTML
Platform Award – Best in TV Josh Condoms Chota Bara DKT Pakistan Pvt. Ltd
Platform Award – Best in TV Telenor Pakistan Telenor Easy Card Telenor Pakistan
Platform Award – Best in TV Volta Jugar Ka Toorh Pakistan Accumulators Pvt.Ltd
Platform Award – Best in TV Bank Alfalah The Rising Talent – Adnan Sarwar Bank Alfalah
Platform Award – Best in TV Bank Alfalah Corporate Repositioning Campaign Bank Alfalah
Platform Award – Best in Print Dawn Spelling Bee The 11th Dawn National Spelling Bee – A Super Charged spelling Adventure The Dawn Media Group
Platform Award – Best in Print Heros of Pakistan Ae Watan Ke Sajeele Jawanon Jang Media Group
Platform Award – Best in Print Ufone Smart Handset U5A Ufone PTML
Platform Award – Best in Print Lifebuoy Soap Lifebuoy Time Before Iftar Unilever Pakistan
Platform Award – Best in OOH Kenwood Inverter AC Khush Raho R&I Electric Aplliances (Pvt.) Ltd.
Platform Award – Best in OOH Mountain Dew Neon is Here Pepsico
Platform Award – Best in OOH 7UP Asal Foodies – Mana lo Food ka Love Pepsico
Platform Award – Best in OOH Ufone Ufone Rickshaw Ufone PTML
Platform Award – Best in OOH Lux Lux OOH 2015 Unilever Pakistan
Seasons Special Ufone Ucricket Ufone PTML
Seasons Special Lifebuoy Shampoo Mother’s Day – Bond of Love Unilever Pakistan Limited
Seasons Special Lifebuoy Soap Lifebuoy Time Before Iftar ( Breaking Fast) Time! Unilever Pakistan Limited
Seasons Special Shan Recipe Mixes Khushiyan Chak Lo Shan Foods Pvt Ltd
Seasons Special 7Up 7up Winters PepsiCO
Best in PR Daraz.pk Black Friday Daraz.pk
Best in PR Coca-Cola Coca-Cola Book Bank Coca Cola Company Pvt. Ltd
Best in PR Pepsi Lightening Up Lives PepsiCO
Top Brand 2015 Jubilee Life Insurance Jubilee Life Insurance
Top Brand 2015 Knorr Noodles Unilever Pakistan
Top Brand 2015 Tang Mondelez Pakistan
Top Brand 2015 7Up PepiCo
Top Brand 2015 HBL
Top Brand 2015 Coca Cola The Coca-Cola Company
Top Brand 2015 Cadbury Dairy Milk Mondelez International