Gearing up to this years PAS Awards 2016, the jury met up for its first session on 11th March 2016. After the initial brief given by Mr Qamar Abbas, Executive Director PAS , the jury was divided into teams to evaluate the 300 entries submitted this year – an increase from the 263 entries submitted last year. All categories , apart from Best in Digital ( which will be announced with the final list),have been shortlisted and presented in the table below:
| CATEGORY | BRAND | CAMPAIGN TITLE | COMPANY |
| Banking & Financial Services | Al Habib Asan | Arey Bohat Asaan Hai | Bank Al Habib |
| Banking & Financial Services | Easy Paisa | OTC Genercide Campaign | Telenor Pakistan |
| Banking & Financial Services | Bank Alfalah | Corporate Repositioning Campaign | Bank Alfalah |
| Banking & Financial Services | HBL | Enabling Dreams, Samina Baig Campaign | Habib Bank Limited |
| Beverages – Cold | Coca Cola | Coca Cola Music 2015 | Coca Cola Export Corporation |
| Beverages – Cold | Pepsi | Khana Bane Exciting | PepsICo |
| Food and Dairy | Nestle Nesvita | Breaking Stereotypes | Nestle Pakistan |
| Food and Dairy | Dairy Omung | Milawat Part 2 | Engro Food Limited |
| Food and Dairy | Blue Band Margarine | Bradman 2 | Unilever Pakistan |
| Food and Dairy | Nestlé Bunyad | Behtar Mustakbil ki Mazboot BUNYAD | Nestle Pakistan Ltd. |
| Food and Dairy | Olpers Cream | Olpers Cream Ecolean | Engro Food Limited |
| Food and Dairy | Tarang | Tarang Baaz | Engro Food Limited |
| Confectionery and Snacks | Ding Dong | 3D Ding Dong Animated TVC | Hilal Foods (Pvt) Ltd. |
| Confectionery and Snacks | Kolson Snackers | Sharing Ka No Scene | Lotte Kolson |
| Confectionery and Snacks | Fresh Up | Elaichi | Hilal Foods (Pvt) Ltd. |
| Cosmetics and Personal Care (Men, Women and Children) | Garnier Skin Naturals | #LoseThePimplesNotYourMind | Loreal Pakistan |
| Cosmetics and Personal Care (Men, Women and Children) | Sunsilk | Fashion Edition 2015 | Unilever Pakistan |
| Cosmetics and Personal Care (Men, Women and Children) | Capri | Repositioning Capri | ZIL Limited |
| Cosmetics and Personal Care (Men, Women and Children) | Loreal Paris | #IamRed | Loreal Paris |
| Cosmetics and Personal Care (Men, Women and Children) | Lifebuoy Soap | Lifebuoy Time Before Iftar ( Breaking Fast) Time! | Unilever Pakistan Limited |
| Culinary | Shan Recipe Mixes | Khushiyan Chak Lo | Shan Foods Pvt Ltd |
| Culinary | Engro Onaaj Chakki Ata | Bismillah Launch campaign 2015 | Engro Eximp Agri Products |
| Culinary | National Plain Spices & Salt | National Kitchen Cabinet | National Foods Limited |
| Hospitals, Healthcare and Hygiene | Shaukat Khanum Memorial Cancer Hospital and Research Centre | Sab Kuch Wapis Aa Sakta hey … Siwaye Zindagi key | Shaukat Khanum Memorial Cancer Hospital and Research Centre |
| Hospitals, Healthcare and Hygiene | Shaukat Khanum Memorial Cancer Hospital and Research Centre | Aao Tareekh Dohrayen … | Shaukat Khanum Memorial Cancer Hospital and Research Centre |
| Hotels, Fastfood & Restaurants | Mc Donalds | Share the Mcfun! – You are only young Once | Mcdonalds Pakistan |
| Hotels, Fastfood & Restaurants | Mc Donalds | Open Door | Mcdonalds Pakistan |
| Ice Creams and Desserts | Omore Funsticks | Fun Ka Endless Maza | Engro Foods Limited |
| Ice Creams and Desserts | Omore Tom & jerry | Mauj, Masti aur Maza | Engro Foods Limited |
| Media | Dawn Spelling Bee | The 11th Dawn National Spelling Bee – A Super Charged Spelling Adventure | The Dawn Media Group |
| Media | Jang Classifed | Barson ka Aitemad | Jang Media Group |
| Media | Ten Sports | Wake Up Pakistan | Ten Sports Pakistan |
| Media | OLX | Print Vs Classified | OLX BV |
| Media | Zameen.com | Zameen.com – Har Pata Hame Pata Hai! | Zameen.com |
| Construction, Real Estate & Alliged Industries | Pakistan Cables | Safety Par No Compromise | Pakistan Cables Limited |
| Telecommunication Hardware and Consumer Electronics | Kenwood Inverter AC | Inverter AC | R&I Electric Appliances (Pvt.) Ltd. |
| Telecommunication Hardware and Consumer Electronics | Homage Inverter | Jiyo Normal Zindagi | R&I Electriac Aplliances(Pvt.) Ltd. |
| Telecommunication Hardware and Consumer Electronics | Samsung Galaxy Grand Prime | Selfies Ban Jaye Grandfies | Samsung Mobiles Limited |
| Telecommunication Hardware and Consumer Electronics | Ufone | Smart U5A Handset | Ufone PTML |
| Telecommunication Service Providers | Ufone | Super Inami Offer | Ufone PTML |
| Telecommunication Service Providers | Ufone | Hisaab Do 3 | Ufone PTML |
| Telecommunication Service Providers | Ufone | UPaisa Wallet | Ufone PTML |
| Telecommunication Service Providers | Ufone | 3G Song | Ufone PTML |
| Telecommunication Service Providers | Mobilink | Biometrics Varification / Thank You | PMCL Mobilink |
| Telecommunication Service Providers | Mobilink | Call Drop | PMCL Mobilink |
| Telecommunication Service Providers | Telenor Pakistan | Telenor 3G Devices | Telenor Pakistan |
| Textile, Fashion and Accessories | Servis | Sab Kuch Naya Collection – Winter Campaign | Servis Sales Corporation |
| Textile, Fashion and Accessories | Borjan | Walk The Fashion | Borjan Shoes |
| Passion for Pakistan | Ponds | Ponds Miracle Journey 2015 | Unilever Pakistan |
| Passion for Pakistan | Nestle | Pyaray Pakistan | Nestle Pakistan Limited |
| Passion for Pakistan | Bank Alfalah | Promoting Rising Talent in Paskistan | Bank Alfalah |
| Passion for Pakistan | HBL | Enabling Dreams, Samina Baig Campaign | Habib Bank Limited |
| Passion for Pakistan | Pepsi | Chamke Hum Sai Pakistan | PepsiCo |
| Best in BTL Activation | The Headlines | Voyage of Headlines | Jang Media Group |
| Best in BTL Activation | Ding Dong | 3D Cinema Ghar | Hilal Foods Pvt. Ltd |
| Best in BTL Activation | Brooke Bond Supreme | Supreme Eid Activation 2015 | Unilever Pakistan |
| Best in BTL Activation | Olpers Milk | Ramazan Maherban | Engro Foods Limited |
| Best in BTL Activation | 7up | 7up Asal Foodies Food fest | PepsiCO |
| Best in BTL Activation | Lifebuoy Soap | Lifebuoy Time Before Iftar ( Breaking Fast) Time! | Unilever Pakistan Limited |
| Best in BTL Activation | 7up | Melting Vending Machine | PepsiCO |
| Media Innovation | Ufone | Ufone Rickshaw | Ufone PTML |
| Media Innovation | Bank Alfalah | Rising Talent – Shah | Bank Alfalah |
| Media Innovation | Fair & Lovely | Fair & Lovely Ka Jalwa | Unilever Pakistan |
| Media Innovation | Loreal Paris | #ColorEverAfter | L’Oreal Pakistan |
| Media Innovation | Lifebuoy Soap | Lifebuoy Time Before Iftar ( Breaking Fast) Time! | Unilever Pakistan Limited |
| Platform Award – Best in TV | Shan Recipe Mixes | Khushiyan Chak Lo | Shan Foods Pvt Ltd |
| Platform Award – Best in TV | Homage Inverter | Jiyo Normal Zindagi… Non Stop | R&I Electric Aplliances (Pvt.) Ltd. |
| Platform Award – Best in TV | Ufone | Super Card – Super Man | Ufone PTML |
| Platform Award – Best in TV | Josh Condoms | Chota Bara | DKT Pakistan Pvt. Ltd |
| Platform Award – Best in TV | Telenor Pakistan | Telenor Easy Card | Telenor Pakistan |
| Platform Award – Best in TV | Volta | Jugar Ka Toorh | Pakistan Accumulators Pvt.Ltd |
| Platform Award – Best in TV | Bank Alfalah | The Rising Talent – Adnan Sarwar | Bank Alfalah |
| Platform Award – Best in TV | Bank Alfalah | Corporate Repositioning Campaign | Bank Alfalah |
| Platform Award – Best in Print | Dawn Spelling Bee | The 11th Dawn National Spelling Bee – A Super Charged spelling Adventure | The Dawn Media Group |
| Platform Award – Best in Print | Heros of Pakistan | Ae Watan Ke Sajeele Jawanon | Jang Media Group |
| Platform Award – Best in Print | Ufone | Smart Handset U5A | Ufone PTML |
| Platform Award – Best in Print | Lifebuoy Soap | Lifebuoy Time Before Iftar | Unilever Pakistan |
| Platform Award – Best in OOH | Kenwood Inverter AC | Khush Raho | R&I Electric Aplliances (Pvt.) Ltd. |
| Platform Award – Best in OOH | Mountain Dew | Neon is Here | Pepsico |
| Platform Award – Best in OOH | 7UP | Asal Foodies – Mana lo Food ka Love | Pepsico |
| Platform Award – Best in OOH | Ufone | Ufone Rickshaw | Ufone PTML |
| Platform Award – Best in OOH | Lux | Lux OOH 2015 | Unilever Pakistan |
| Seasons Special | Ufone | Ucricket | Ufone PTML |
| Seasons Special | Lifebuoy Shampoo | Mother’s Day – Bond of Love | Unilever Pakistan Limited |
| Seasons Special | Lifebuoy Soap | Lifebuoy Time Before Iftar ( Breaking Fast) Time! | Unilever Pakistan Limited |
| Seasons Special | Shan Recipe Mixes | Khushiyan Chak Lo | Shan Foods Pvt Ltd |
| Seasons Special | 7Up | 7up Winters | PepsiCO |
| Best in PR | Daraz.pk | Black Friday | Daraz.pk |
| Best in PR | Coca-Cola | Coca-Cola Book Bank | Coca Cola Company Pvt. Ltd |
| Best in PR | Pepsi | Lightening Up Lives | PepsiCO |
| Top Brand 2015 | Jubilee Life Insurance | Jubilee Life Insurance | |
| Top Brand 2015 | Knorr Noodles | Unilever Pakistan | |
| Top Brand 2015 | Tang | Mondelez Pakistan | |
| Top Brand 2015 | 7Up | PepiCo | |
| Top Brand 2015 | HBL | ||
| Top Brand 2015 | Coca Cola | The Coca-Cola Company | |
| Top Brand 2015 | Cadbury Dairy Milk | Mondelez International |
