After a fierce competition amongst agencies to get a hold of one of the biggest accounts of tech-giant Panasonic, Dubai based leading media agency Vizeum MENA was awarded the mandate to handle all media planning and buying.

Being dubbed as its largest ever activity, the upcoming brand campaign will revolve around the company’s Japanese heritage and craftsmanship while keeping a major focus on innovation and forward thinking.

For this, it is expected that the brand will pull in several agencies who will then be responsible for building brand equity while delivering what the brand wants.

“When launching a large-scale campaign across the Middle East region, it was imperative for us to choose an agency that had in-depth knowledge and thorough insights of the market. While the selection was challenging, Vizeum’s overall media planning and buying strategy for our campaign gives us the confidence to create strong business impact and bolster our brand equity,” said Anthony Peter, Director, Corporate Communications Division, Panasonic.

For this selection, the company’s main focus was to select an agency which has the ability to take on challenges in the market while planning across diverse markets to provide superior client servicing and the ability to understand the brand’s deeper business strategy in order to deliver growth through media.

According to official reports, Vizeum MENA will handle Panasonic UAE accounts while coordinating for its campaign throughout the Middle East.

“We have built strong credibility with Panasonic by delivering on previous campaigns. It has always been a pleasure to work with them, and being awarded the brief for their largest ever MENA campaign is a testament to both the Vizeum team and our strong use of data, insights and proprietary tools across the region,” added Anouk Bondroit, Managing Director, Vizeum MENA.

Vizeum is one of the most strategic agencies in media underpinned by the buying power and resource of Dentsu Aegis Network and was founded in 2014.

Ocly Vizeum, part of Synergy Group and Dentsu Aegis Network affiliate would be managing the account in Pakistan.