Pakistan is a country filled with beauty, colours, eye-catching scenery, culture, and so much more! Lenovo decided to capture the beauty of the country with its soulful sounds in a unique way, through the newly launched Moto Z!

The company wanted to celebrate and announce the comeback of Motorola in Pakistan using an out-of-the-box method. So, it decided to use its very own Moto Z Smartphone and its innovative mods to showcase the Pakistan in the backdrop of the Moto Z national anthem.

The entire HelloMoto Pakistan anthem was shot using the Hasselblad  True Zoom photography mod. The sound used in the anthem defines the beautiful vibrations in the air which define Pakistan for what it is through the JBL SoundBoost mod.

Take a look at the amazing anthem:

Moto Launch Event

The Moto Z and Moto Mods launch event took place on 17th February with photographer Amean J, Film Director Mehreen Jabbar, and DJ/Model/Actor Hira Tareen.

All three representatives were given the Moto Z with Moto Mods to embark a journey across Pakistan capturing the mesmerizing country through the lens of the Moto Z.

While talking to the guests, Hira added that asides being an actress and model, she is also a DJ, so throughout the journey, she experimented with sound. Whilst Mehreen and Hira experimented with the visuals, Amean showcased his expertise using the Hasselblad mod.

Here’s a flashback of their journey:

Moto Z Specifications

NETWORKTechnologyGSM / HSPA / LTE
LAUNCHAnnounced2016, June
StatusAvailable. Released 2016, September
BODYDimensions153.3 x 75.3 x 5.2 mm (6.04 x 2.96 x 0.20 in)
Weight136 g (4.80 oz)
SIMNano-SIM
DISPLAYTypeAMOLED capacitive touchscreen, 16M colours
Size5.5 inches (~72.0% screen-to-body ratio)
Resolution1440 x 2560 pixels (~535 ppi pixel density)
MultitouchYes
ProtectionCorning Gorilla Glass 4
PLATFORMOSAndroid OS, v6.0.1 (Marshmallow), upgradable to v7.0 (Nougat)
ChipsetQualcomm MSM8996 Snapdragon 820
CPUQuad-core (2×2.15 GHz Kryo & 2×1.6 GHz Kryo)
GPUAdreno 530
MEMORYCard slotmicroSD, up to 256 GB (dedicated slot)
Internal32/64 GB, 4 GB RAM
CAMERAPrimary13 MP, f/1.8, laser autofocus, OIS, dual-LED (dual tone) flash
FeaturesGeo-tagging, touch focus, face detection, HDR, panorama
Video[email protected], [email protected], HDR
Secondary5 MP, f/2.2, 1.4 µm pixel size, LED flash, 1080p
SOUNDAlert typesVibration; MP3, WAV ringtones
LoudspeakerYes
3.5mm jackNo
– 3.5 mm to USB-C headphone adapter incl.
– Active noise cancellation with dedicated mic
COMMSWLANWi-Fi 802.11 a/b/g/n/ac, dual-band, WiFi Direct, hotspot
Bluetoothv4.1, A2DP, LE
GPSYes, with A-GPS, GLONASS
NFCYes
RadioFM radio
USBType-C 1.0 reversible connector, USB On-The-Go; magnetic connector
FEATURESSensorsFingerprint (front-mounted), accelerometer, gyro, proximity, compass
MessagingSMS(threaded view), MMS, Email, Push Email, IM
BrowserHTML5
JavaNo
– Fast battery charging
– MP3/AAC+/WAV/Flac player
– MP4/H.264 player
– Photo/video editor
– Document viewer
BATTERYNon-removable Li-Ion 2600 mAh battery
MISCColorsBlack/Gray, Black/Rose Gold, Black/Gold, White
TESTSPerformanceBasemark OS II 2.0: 5566 / Basemark X: 36322
LoudspeakerVoice 64dB / Noise 66dB / Ring 81dB
Audio qualityNoise -93.6dB / Crosstalk -93.6dB
Battery life
Endurance rating 53h

Moto Mods

The company has introduced 6 mods, including JBL SoundBoost Speaker, Moto Insta-Share Projector, Hasselblad True Zoom Camera, Incipio offGRID™ Power Pack, Incipio Vehicle Dock, and mophie juice pack.

Each mod is designed to stick on the back of the phone through magnets, which both the mods and the phone have. The magnets look something like this:

HASSELBLAD TRUE ZOOM CAMERA

  • Priced at $300, approx 31,500 PKR
  • 10x optical zoom
  • Xenon flash
  • RAW format images
  • Easy sharing and backup
  • Hasselblad design and ergonomics
  • Easy to snap on

JBL SOUNDBOOST SPEAKER

  • Priced for $79.99, which is approximately for PKR 8,380
  • Moto users get a boost anytime and anywhere by just snapping it on
  • Whether they are indoors or out, the speaker offers high-quality JBL stereo sound
  • It has a 10-hour lifespan so you can get a long playtime
  • Equipped with a built-in stand for convenience.

MOTO INSTA-SHARE PROJECTOR

  • Priced at $300, approximately 31,500 PKR
  • 70″ screen projection
  • Extra hour of screen time
  • Built-in stand
  • Share videos, photos, and more
  • Enjoy a powerful display anytime, anywhere

How are you going to say “Hello Moto”, share your comments with us below:

Stay tuned to Brandsynario for more news and updates.

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