While Pakistani cinemas temporarily banned screening of Indian movies, the entertainment industry is paying a heavy price for boycotting Bollywood ban in theaters.
According to a by report Express Tribune, Indian films contributed to almost 60-70% of profit and now cinemas are vacant with the audience no more interested in viewing Pakistani and Hollywood movies.
Read what cinema owners had to say about Bollywood Ban in Pakistan.
Nadeem Mandviwalla. managing director of Atrium Cinemas:
I would not say there has been a loss, but yes, business is low. Fewer people are coming to cinemas these days.
A Nueplex Cinemas official:
We did reruns of Pakistani films but not a single ticket was sold. Not one person came to watch those Pakistani films.
Khorem Gultasab, Super Cinemas general manager:
About 80% of the calls we receive inquire about Indian films. That’s about 3,000 people and they all want to watch Ae Dil Hai Mushkil.
Now that Pakistani cinemas are facing a massive loss, it seems an announcement will soon be made by the authorities to allow the screening of Indian movies.
What is more, Pakistani movies are also failing to engage the audience. The recent release of Imran Abbass’s movie Abdullah-The Final Witness saw only an audience of 14 people in a theater of 300.
Stay tuned to Brandsynario for more updates.