psfw 2016


The Pakistan Fashion Design Council [PFDC] has introduced their 9th season and 14th fashion week- the Pakistan Sunsilk Fashion Week 2016. PSFW2016 comprises eight weeks of prêt-à-porter and five of bridal fashion events showcasing an entire show lineup, schedule, and corporate sponsors.

The PFDC endeavors to present high street, luxury/prét, and lawn/voile trends for 2016, mainly focusing on fashion for the Pakistan’s upcoming long hot summer months.

PSFW 2016 Schedule#PSFW16 - Schedule [F]


Continuing with the structured approach to fashion showcases, the PFDC team builds on their commitment to 3 distinct platforms within PSFW with separate and dedicated showcases by Luxury/Prêt designers, High-Street brands and Textile houses. Indeed #PSFW16 will feature some of the season’s most anticipated designer brands and high-street labels and will also serve as a launching platform for S/S’16 season’s lawn collections.

Participating Designers with Luxury/Prêt Collections showcasing at PSFW 2016:

  1. Ali Xeeshan Theatre Studio
  2. Deepak Perwani
  3. Feeha Jamshed
  4. HSY, Karma Pink
  5. Khaadi Khaas
  7. Maria B
  8. MUSE
  9. Nomi Ansari
  10. Nickie Nina
  11. Saira Shakira
  12. Sana Safinaz
  13. Sania Maskatiya
  14. Sublime by Sara
  15. The House of Kamiar Rokni
  16. Zara Shahjahan
  17. Zonia Anwaar

The Bank Alfalah Rising Talent Showcase will also be introducing: Ghulam Dastgir, Hira Ali, Saiqa Raheem and Unza Khalid this year.

In addition to the Luxury Prêt showcases, the PFDC has also expanded on popular demand their High-Street show platform shows featuring two days of afternoon shows.

  1.  Hang Ten
  2. Denizen
  3. Umar Iftikhar
  4. DSS
  5. MBM
  6. HSY Limited for Kashf Foundation
  7. Shirin Hassan
  8. Sobia Nazir
  9. Al-Karam
  10. Khas
  11. Warda Prints
  12. Ittehad Textile Mills
  13. Harmony by Hang Ten
  14. Gul Ahmed

The High-Street show will be highlighting contemporary and affordable ready-to-wear apparel. In addition to the afternoon high street showcases, the evening of day 4 [13th March] will also include a dedicated series of lawn shows featuring Al-Karam, Khas, Warda Prints, Ittehad Textile Mills, Harmony by Hang Ten and Gul Ahmed.

PFDC Sunsilk Fashion Week 2015 Day 1- Highlights & Pictures

Stay tuned to Brandsynario for more updates.