Sprite’s Refreshing ‘Nimbu Soda Ki Tha’ TVC 2015

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Apr 30, 2015

The brand new ad for PediaSure Complete is out along with the tagline ‘Complete Meal in a Glass’, providing your child with 39 vital nutrients.

The ad features a mother, portraying the role of a doctor, trying to get her son to eat his dinner but of course, he doesn’t want to and the mother is out of ideas on what to do.

The savior of the day is Abbott’s PediaSure Complete, which provides him with the complete meal of the day!

Watch the ad below:

Pediasure Complete TVC

Have a look at our newest production! Now showing on a TV screen near you!

Posted by Ishtehari on Friday, April 24, 2015

CREDITS:

Agency: Ishtehari

Company: Abbott Pakistan

Brand: PediaSure

Duration: 30 sec

Produced by: ColorFilms

Nepal Earthquake: LINE Releases “Pray for Nepal” Charity Stickers

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Apr 30, 2015

A 7.8 magnitude earthquake struck central Nepal on April 25, 2015, resulting in widespread destruction across the capital of Kathmandu to regions beyond. LINE would like to extend its deepest sympathies and prayers to the victims of this disaster and their loved ones.

To share our support, LINE has released a set of charity stickers “Pray for Nepal” around the world. All proceeds from the sticker sales, after deducting service charges, will be donated to the Japanese Red Cross Society’s relief fund for the 2015 Nepal earthquake. The fund will be used for relief activities in the affected areas of Nepal.

“Pray for Nepal” stickers will be available for purchase from today until May 31 through the in-app Sticker Shop and LINE STORE (https://store.line.me) for USD 0.99 or 50 LINE Coins.

LINE Charity Sticker Details

Name: Pray for Nepal
Sale Price: USD 0.99 globally (50 LINE Coins)
Sale Period: April 28 to May 31, 2015 (Subject to change)
Sale Region: Global
Party Receiving Donations: Japanese Red Cross Society

Past Results of LINE Charity Stickers

1) Typhoon Haiyan Relief Stickers “Pray for the Philippines”

Sale Period: November 15 to December 31, 2013
Party Receiving Donations: Philippine Red Cross
Total Donation: JPY 58,773,190

2) Tohoku Earthquake and Rehabilitation Stickers “3.11 Children Stickers”

Sale Period: March 11 to September 10, 2014
Party Receiving Donations: Save the Children Japan
Total Donation: JPY 27,892,900

Sonakshi Sinha on The Cover of Vogue India

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Apr 29, 2015

Sonakshi Sinha of Dabangg fame is absolutely sizzling on the cover of Vogue India. But that’s not all, her mischievous personality is clearly resonating from the image.

Rather than the usual raunchy poses, it’s welcoming to see a cover photo bring out the personality of the star on it.

With her hair tied up in a hasty bun and locks falling on her face, Sonakshi is looking candidly beautiful!

The Bottega Venetta blue crop top adds sensuousness and a bit of naughtiness as well. If that wasn’t enough, the finger on the lips completes this playful photo.

Although the high-waist shorts aren’t too visible, but this Hemant and Nandita creation definitely adds more color to her look.

Posted by VOGUE India on Tuesday, April 28, 2015

Coke’s True Friendship Ads Feature the ‘Fist Bump’

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Ghazala Sulaiman

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Apr 29, 2015

Coca-Cola is celebrating #truefriendship with it’s latest campaign in Latin America, by re-designing it s iconic wavy ribbon into the universal friendship ‘fist bump’ symbol.

Conceived by the creative agency Pereira & O’Dell, the campaign is in order to shed light on the value of real friends and genuine companions in adverse time.

While teenage life is not easy, the digital age makes it all the tougher. They can fall into traps of cyber bullying and end up facing issues of low self-image, poor self-esteem and being isolated.

Thus, the brand has launched an innovative strategy to remind the youth that shared moments of comfort and belonging are the essence of real-time, selfless friends.

Along with revising its packaging with the first bump symbol on bottles and cans, Coke has also released three short films for the campaign in which high-schoolers are shown standing up for their pals when the world turned against them.

Titled as ‘The Rumor’ and ‘Something Unexpected’, the videos highlight the crossroad moments in the life of a teenager.

Moreover, the musical theme ‘Clouds’ for the entire ‘True Friendship’ campaign has been hailed from One Direction’s fourth album Four.

With previous campaigns like ‘Open Happiness’ and ‘Share a Coke’, Coca-Cola’s new ‘True Friendship’ initiative speaks volume of the brand’s ideology to share a little love with the world.

3 Bahadur Android / iOS Smartphone Game Launched

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What if The Avengers were from South India… by PutChutney

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Apr 29, 2015

After successfully launching animated movie, comics and a website, Waadi Animations has announced free 3 Bahadur smartphone video game for android and iPhone users.

The ‘3 Bahadur’ official smartphone video game is currently available to download from Google Play and will be available on the iTunes App Store later this month. This is the first time that any Pakistani movie has taken the initiative to launch a video game before the launch of the movie.

A brainchild of Oscar-winning director, Sharmeen Obaid Chinoy, the movie video game provides a fun-filled yet challenging experience to the players as they take on the role of movie’s key characters, Kamil, Saadi or Amna to defeat the thugs of Roshan Basti.

The game comprises of 5 levels, players will encounter different thugs and battle it out in exciting missions in hopes of restoring peace to the colors.

Sharmeen Obaid Chinoy, CEO Waadi Animations, said,

“All of us are getting more and more familiarized with 3 Bahadur’s young heroes, Saadi, Kamil and Amna, as well as the menacing overlord Mangu and his band of thugs. Now, for the first time ever in Pakistan, we are creating a game to be released with the movie. This game will allow children to interact with their favorite characters on their tablets and cellphones!”

Each character is equipped with unique super powers which players can use to defeat enemies encountered during their progress through the video game.

The game’s core objective is the defeat of Mangu at the game’s last level to finally restore peace to Roshan Basti. The official ‘3 Bahadur’ smartphone video game has been developed specifically by software house Pi Labs and Artboard.

The movie’s story revolves around eleven-year-olds Amna, Saadi and Kamil who set out to save their community from the many evils that plague it. The film is a fun-filled journey of taking responsibility, fighting back and finding support and love in the most improbable of places.

Pakistan’s first full-length animated movie is all set to hit the theaters on May 22nd, 2015 across Pakistan.

Watch the trailer below:

Avengers Get a South Indian Makeover – Hilarious Video

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Ghazala Sulaiman

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Apr 29, 2015

It seems that the Indians have doubts on the day-saving skills and heroic abilities of Marvel’s Avengers, for the nation has now assembled an army of their own desi, very “Faarigh” South Indian Avengers.

But unlike the imaginary Sokovia, India seems to be in no apparent threat of an alien invasion and thus, the poor band of superheroes are on the prowl in the city, searching for jobs.

A hilarious, sardonic spoof of the real legendary Avengers “What if the Avengers were From South India” is a YouTube clip of the witty, comedy group “Put Chutney”.

The not-so-action packed video of India’s local Avengers gives an entertaining sneak peak in the slow, boring lives of a bunch of jobless superheroes.

Watch the Put Chutney’s “What if the Avengers were From South India” video below:

Under the supervision of the Fury Jaganath aka Nick Fury, the team is saved from the terror of remaining forever unemployed by the power of the S.H.I.E.L.D initiative – Super Hero Immediate Employment Liaison Department.

The Avenger boys all suited up and the Black Widow complete with bindi, are available for hiring via the S.H.I.E.L.D application on the cell phones.

Read More: Kal Ho Na Ho Remake by Germans

And work they eventually find – from Hyderabadi Hulk breaking coconuts to Captain America protecting people the scorching sunlight, the Avengers vow to be at the assistance of the civilians and that too not at a pricy rate.

Charging INR 300 for 3 hours, they will even add life to the South Indian parties and shaadis in the city with their not-so-heroic services. And if people want to hire them on Sundays, they apparently have to pay them double.

Eager to add a Desi twist and a South Indian takda to their every initiative, Put Chutney kick -started their satirical superhero series with their debut video “What if Batman was from Chennai”.

What If Batman Was From Chennai? | Put Chutney by PutChutney

Seeing its popularity, Put Chutney released its squeal of the South Indian Avengers which has reaped mighty views of 164664 in just one day.

Samsung Beats Apple For Top Smartphone Sales

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Apr 29, 2015

Samsung has been fighting to regain its position as the top global smartphone vendor for well over a year now, only to have beaten arch-rival Apple this quarter.

According to Strategy Analytics, Samsung has fulfilled global orders for around 83.2 million smartphones in the first financial quarter of the year 2015. With this statistic, the South Korean giant has essentially captured 24% of the global smartphone market.

While the new market share isn’t as good as its previous best 31%, from the previous year, it still beats Apple’s 17.7% latest market share figure for the quarter.

The iPhone manufacturer has sold around 61.2 million units this quarter, a downsized figure from the year 2014’s last quarter. Last year, during the first quarter, Apple held 15.3% of the smartphone market share, only to have bettered it to 19.6% by year end.

The spike in Apple’s market share, last year was mainly attributed to the introduction of the super successful iPhone 6.

However, Samsung has come out all guns blazing this year and in spite of not having revealed its official figure for smartphone sales, Wall Street Journal analysts have made the accurate prediction of the South Korean giant taking over the smartphone throne.

What’s more interesting is that this estimated figure of Samsung smartphone sales does not include the newly released Galaxy S6 and S6 Edge. The new smartphones have been flying off shelves and Samsung has claimed that the demand is steeper than their expectations; so much so that the company is unable to match the demand-supply rate.

While Samsung’s global position is quite stabilized, as reported by Strategy Analytics executive director, Neil Mawston, the company has yet to defeat competition in some areas especially Asia. Moreover, tainting Samsung’s elevating popularity were rumors that the company paid people to attend Galaxy S6 Launch Event.

Following the neck-to-neck competitors, in the smartphone race, is Lenovo-Motorola with a 5.4% market share and Huawei with a 5% share.

Facebook’s 11th Birthday Brings Back Memories

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Faizan Ahmed

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Apr 29, 2015

Facebook has turned 11 this year and we have seen it evolve quite remarkably. It has become an integral part of our lives where we spent and also wasted our precious time scrolling through profiles, pictures and stalking people!

Don’t act innocent, we’ve all done it. It has been something of a love-hate relationship with this site. We post about our precious moments and now unfortunately any moment including ridiculous selfies.

Back when Facebook was launched in Feb 2004, it catered to a very limited audience and offered a limited number of options and capabilities. It started off with helping out students at Harvard to connect and socialize with their peers. It moved onto adding more colleges and universities to its roster and now the site boasts 58 member colleges including the whole Ivy League.

Now as of September 2014, the network’s users have grown to a whopping number of 846 Million a day.

Facebook became the top social network in 2008 surpassing Orkut, the now demised site by its top competitor Google.

Facebook evolved its features including how it portrays profiles and newsfeed.

When at the start of its run, the site started garnering more attention and gaining users; it was featured in numerous newspapers and TV talk shows. The founder Mark Zuckerberg had very little to say when he was questioned about the social network 11 years ago.

CNBC featured Mark Zuckerberg in their news and analysis program ‘Bullseye’. Here is the video to the program:

11 years ago today, someone named Mark Zuckerberg appeared on CNBC to discuss a social network that had 100,000 users.

Posted by CNBC on Tuesday, April 28, 2015

Sania Maskatiya Nominated for International Woolmark Prize 2015

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Apr 29, 2015

House of Sania Maskatiya has been nominated for the International Woolmark Prize [IWP] within India and Middle East Nominees for 2015/16, for a second consecutive year.

Sania Maskatiya’s designs are a success locally and coveted by all types of fashion-conscious consumers.

First held in 1953 as an initiative of the International Wool Secretariat, the last year award was won by Karl Lagerfeld and Yves Saint Laurent. IWP continues to recognize outstanding design talent from across the world.

The collections will be judged by a panel of local and international experts soon to be announced. Other regional nominees for womenswear include AKAARO, India, Nachiket Barve, India Taller Marmo, UAE, Bleach, UAE, Misha Lakhani, Pakistan, Bashar Assaf, Lebanon and Mira Hayek, Lebanon. Menswear nominees include Republic, Pakistan, Suket Dhir, India and Thamanyah, UAE.

Indeed this year a sixth region has been added to the competition, The British Isles. 12 finalists will be selected in total across all regional, each receiving AUD$50,000 for their next collection as well as an invitation to participate in the international final.

Marketing Association of Pakistan Awards ‘Pride of Performance’ to Hum Network President

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Apr 29, 2015

Sultana Siddiqui – President HUM Network, was awarded an Excellence Award by the President and council members of Marketing Association of Pakistan at their Annual Dinner & Award of Excellence Ceremony held at Marriott Hotel, Karachi.

The Pride of Performance recipient has been receiving awards from the time she launched her career as a PTV producer and has met success in every direction she has undertaken in her career path.

Dawn’s late Masood Hamid, Farrukh Mazhar from SGS Pakistan, Nasir J. Chowdhry of Medipak, and Zeeshan Akhter of QMobile were also awarded at the ceremony.

Chairman Board of Investment, Dr. Miftah Ismail was the chief guest and other attendees included MAP President Masood Hashmi, Secretary Talib Karim and Treasurer Ali Hasan Naqvi.

Abrar ul Haq to Sing in Bollywood Movie ‘Ishq Mera Religion’

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Apr 29, 2015

Punjabi pop singer Abrar ul Haq is all set to migrate over to India, following in the footsteps of Rahat Fateh Ali Khan, Fawad Khan, Humaima Malick, Sara Loren, Imran Abbas, Saadia Khan.

Abrar ul Haq will be the playback singer for two tracks in the Indian Punjabi movie ‘Ishq Mera Religion’ as reported by the Roznama Express.

Pakistani lyricist S M Sadiq said, “The reason why we have gotten Abrar on board as playback singer is because he has the best folk voice in the country, which is popular among listeners of all ages. The two songs that he has recorded are sure to be quite popular among the audiences.”

Rahat Fateh Ali Khan will also be featured on the soundtrack. Pakistani artists are getting recognized for their talents in our neighboring country and the ‘Khoobsurat’ Fawad Khan even bagged the third spot on Indian Time’s 50 Most Desirable Men list.

Zimbabwe Cricket Union Still Considering Pakistan Tour

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Ahsan Mirza

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Apr 29, 2015

Our prayers had ALMOST been answered, as international cricket appears to grace the shores of Pakistan once again!

For the first time since 2009 when the Sri Lankan Cricket team was targeted by armed terrorists in the city of Lahore, international cricket finally appears to be coming back to our land, with the Zimbabwe Cricket team considering the offer from the Pakistan Cricket Board to play a limited-overs series.

The Chairman of the Pakistan Cricket Board (PCB), Shaharyar Khan, stated that the national cricketing board will bear all the expenses of the Zimbabwean team for its tour of Pakistan, which is being scheduled to take place in the third week of May.

The PCB has agreed to pay the match fees for all the cricket players, and also the daily allowances of the team and management, a sum which amounts to about USD 500,000.

Officials from the Zimbabwe Cricket Union (ZCU) would soon visit Lahore to check up on the security arrangements and general playing conditions in Lahore before making their final decision, while the ZCU has expressed concerns over playing in Karachi.

According to Shaharyar Khan, this tour is vital for the future of Pakistani cricket, as the board and the people of Pakistan wish to portray a positive image of the country and its security conditions, by inviting fellow test teams to come and play in Pakistan.

The invitation to the Zimbabwean Cricket Union is another step towards the revival of international cricket in Pakistan. Let’s keep our fingers crossed and hope that we hear some good news in the next few days.

Surkh Jora OST & Timings – New Drama on HUM Sitaray

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OST Surkh Jora By Bilal Manzoor and Ayesha… by viralinpakistan

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Apr 29, 2015

HUM Sitaray brings a brand new drama serial ‘Surkh Jora’ starring Soniya Hussain, Azfer Rehman in the lead roles.

‘Surkh Jora’ revolves around love, devotion and deceit. The plot highlights the life of Abiha, a simple girl with dreams of a good life. Many are enamored by her, including Roman who meets her by chance, and they get married, with everyone’s consent. But soon, Abiha discovers Roman is nothing like what he had appeared to her.

Behind his impressive personality lurks a male chauvinist who hates girls with progressive ideas. Will Abiha be able to change Roman, or will she have to pay for her mistake?

Written by Uzma Kamran, the drama will also feature Laila Zuberi, Naila Jaffery, Irfan Khoosat, Tipu Shareef, Nadia Afgan, Sabahat Bukhari and others. Directed by Fayaz Idrees & produced by Wide Angle Films, it will air on HUM Sitaray at 8.00 PM.

Watch the OST of the drama below:

Artists: Bilal Manzoor and Ayesha Ahmed

Poet: Asim Raza

Composition: Nijaat Ali

DOP: Shahid Mehmood

Producer: Wide Angle Films

See more pictures below:

Rachel Viccaji Performs ‘Somewhere Over The Rainbow’ at PAS Awards 2015

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Apr 29, 2015

Last year, Pakistan’s advertising industry lost some of the great gems who excelled in their respective fields.

PAS Awards 2015 began with a heartfelt tribute to these advertising legends who left us for the eternal abode. Famous Pakistani singer, Rachel Viccaji, paid homage with classic Academy Award Winning Ballad, ‘Somewhere Over The Rainbow’.

Watch Rachel’s mesmerizing performance at PAS Awards 2015.

SIM Re-Verification Deadline Extended till May 15th, 2015

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Apr 29, 2015

SIM re-verification deadline has yet again been extended till 15th May 2015.

Pakistan Telecommunication Authority, along with the Interior Ministry of Pakistan, is repeatedly not only extending re-verification deadlines but also, making contradicting claims about the unverified SIMS being blocked and the number of actual SIMs verified to date.

Turning the whole idea of combating terrorism by upgrading the telecommunication verification system into a joke, as with all things in Pakistan, PTA has quoted a number of 11 million unverified SIMs in the white list of those for which the deadline has been extended.

Funnily enough, this is the exact number of SIMs that the authorities announced as being unverified and eventually, blocked at the previous deadline, 14th April 2015.

Moreover, two weeks ago, PTA has lifted the ban on the issuance of new SIMs by telecom companies and invited the Interior Ministry to audit the SIM re-verification process. With the deadline extended once again, it is quite confusing to comprehend how the audit will be conducted and how telecom companies will be issuing new SIMs if it is still unclear whether the previously unverified SIMs have been blocked or not.

The idea to re-verify SIMs through biometric verification was conducted as a response to the horrifying Peshawar school attack back in December 2014. However, with the contradictory claims and the random rules to verify and block SIMs, it is obvious that the execution of the idea has been more than flawed to be effective enough.

Karachi City of Lights Festival 2015 Announced

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Apr 29, 2015

The Citizens Archive of Pakistan (CAP) and I AM KARACHI are collaborating to launch the Karachi City of Lights Festival.

This festival will be a celebration of art, design, film and photography that hopes to evoke memories of the city’s yesteryears.

With the mission of reviving Karachi’s dynamism and spirit of acceptance, the festival is inviting artists, filmmakers, photographers and designers to recreate, revive and reimagine the city of Karachi.

Call for Artists

In the first step of its launch, CAP has sent out a ‘Call for Artists, Filmmakers, Photographers and Designers’. Participants are required to send their proposals in the four mentioned categories by 1st May 2015. 15 artists will be selected to create cultural spaces to explore the changing cultural landscape of Karachi within the context of the evolving visual culture of the city. These cultural spaces will be in the form of interactive cubic structures that will be displayed outdoors to create a park.

Karachi City of Lights Festival 2015

The festival will take place during the first week of June 2015. The event will showcase the work of the 15 selected artists, with work ranging from paintings to photography to film. The festival will bring to Karachi a space where visitors of all ages can learn about their dynamic city.

Each evening of the festival will also feature exciting performances revolving around Karachi’s history, culture and art.

Facebook Messenger Introduces Video Chat Feature

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Apr 28, 2015

With the rising popularity of video chats, not only to keep in touch with family, but also to hold business conferences online with remote workers, Facebook has decided to enter the market too.

Video chats have quite literally made the world a global village. From the ever popular Skype to the more recent FaceTime, each mega telecom company has a video chat app to cater to its users. This is why the social media giant, Facebook, has felt the need to also introduce the video chat option in its Messenger app.

The option is quite easy to use. All you need to do is click on the video icon at the top of the messenger window to start a video conversation with the person you were texting with. This ease of use makes Facebook believe it has a certain level of competitive edge over the other more popular video chat apps.

Watch Video:

As Facebook hit its peak of popularity, it lost its stance in the tide of breakfast pictures and funny cat videos, becoming more of a stalking app rather than a communication media. Having realized that, Facebook decided to introduce features that would help it recreate its image.

For becoming the ultimate texting platform, Zuckerberg took over Whatsapp last year. To become the leader in online marketing, Facebook introduced options for video advertising. To defeat the arch rival Snapchat, it revamped Messenger to allow regular users and businesses to communicate more aptly.

Having succeeded with the Messenger audio chat option since its introduction two years ago, Facebook felt this was the right time to bring in the video option, as demanded by its users. With around 10% of all internet audio chats happening at Facebook Messenger, it seems like the video chat option will bump up the popularity of the social media giant even more.

Swara Bhaskar Says Pakistanis Are Better Looking Than Indians

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Apr 28, 2015

Pakistani artists have been giving Indian artists a run for their money since last year, but it seems like the latter are now suffering from inferiority complex too.

Swara Bhaskar, Bollywood actress known for her work in ‘Tanu weds Manu’ and ‘Raanjhanaa’, is currently visiting Pakistan and has expressed her desire not only to work in our entertainment industry but has also shared how Indian actresses feel complexed by the Pakistani beauties.

As reported by Express Tribune, Bhaskar had initially planned the trip to Lahore, Pakistan to meet her friends, but she is taking part in many showbiz activities including conducting lectures and making appearances at talk shows.

On Dunya TV’s Mazaaq Raat show, with Noman Ejaz, the actress revealed how impressed yet insecure she and other Indian girls were with the gorgeous Pakistani ladies. See what the talented actress has to say about the Pakistani beauties:

Pakistani Are More Goodlooking Than Indians by zemtv

In a separate interview with a leading newspaper, Bhaskar further revealed how Pakistani artists like Fawad Khan, Ali Zafar, Meesha Shafi and Saieen Zahoor are extremely popular back in her country.

She credited the bridging of the gaps between two rival neighbors to social media networks and their users with their desire to see each other’s artists performing across borders.

Game of Thrones Season 5 Countdown Posters Revealed

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