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Tesco vs. Amazon: In the match of the digital business

tesco

By Ufaq Ashfaque

Lipton Ice Tea promoted its tagline “Never Lose Your Cool” with the help of an experiential Marketing agency, Stretch and launched a campaign in South Africa on February 2013 at UCT campus.

The tea-mometer campaign was powered by a thermo activated vending machine that doled out ice tea samples depending upon your body temperature and heart beats.

People testified with higher heat levels were presented with samples of ice tea to beat the heat, so the hotter you are the more ice teas you collect.

The Tea-mometer campaign used the touchscreen technology perfectly accommodated in a full-sized Ice Tea can. Consumers found the activation very exciting and were also encouraged to do some warm-up exercises to heat up their body temperatures, while standing in line waiting for their turn.

The thrilling brand activation was said to visit malls, university campuses and festival sites all the way through the summer season, keeping the people of South Africa cool and refreshed.

General public was able keep a track of Tea-mometer’s tour on the Lipton Ice Tea Facebook page. The tea-mometer notion was brilliantly developed to reinforce Lipton’s previous brand promoting schemes.

“Our target consumers seek out unique and share-worthy experiences. With this in mind, we decided to bring Lipton Ice Tea’s ‘cool down’ offering to life in a first-of-its-kind creative execution,” Monique Schabort, Lipton’s ice tea marketing coordinator said.


Coke receives the Cannes ‘Creative marketer of the Year’ award

coke

By Ufaq Ashfaque

The Coca Cola Company received the ‘Creative Marketer of the year’ at Cannes Awards 2013 for its ceative excellence.

Accredited for its outstanding advertisements, Coke has maintained its position over the years, making ads that make Coca Cola a brand that creates harmony and happiness among the people across the globe.

According to the company, team efforts of multiple agencies working with Coca Cola have made Coke what it is today.

Coca Cola managed to earn the number one spot on Interbrand, for its remarkable success, packaging and product development that has constantly improved since the launch of the brand.  For people that follow Coca Cola, it is not just a product, but an experience, that earns the client’s loyalty with every purchase that they make.


Is There Any Hope Left for Salman Khan?

The entertainment world suffered a huge meltdown as the news of Salman Khan’s 5 year imprisonment made waves for the 2002 hit and run accident.

Over 13 years ago, on 28th September 2002, Salman Khan, in a drunken stupor, ran over five homeless people, sleeping on the footpath of the streets of Mumbai, killing one and seriously injuring three. While the actor claimed that it was his driver who was behind the wheel, the court has accused him of culpable homicide.

But in a land of millions, where Bollywood glitz holds far more power than law and justice, the question arises if Salman Khan has a chance to escape 5 years of imprisonment?

For the next two days, the Bollywood superstar is on interim bail.  According to reports, the Indian High Court will hear Salman’s appeal on Friday, May 8th; if granted, the next hearing can be delayed for at least a month as the court will go on a month’s summer holidays returning on June 8th.

If the High Court upholds the current verdict, the actor still has the right to appeal to Supreme Court before being physically imprisoned. The case can then be dragged on for years during which Salman can still act and remain free but will not be allowed to travel overseas.

Commenting on how long the case can be further prolonged, Dina Dattani, a legal consultant who works with the Indian entertainment industry said, “A lot of the lawyers here have found ways to prolong the process further, by filing objections and appeals against every order that’s made. All of the lawyers are aware of what the loopholes are and how it can be dragged out.”

Dattani added that this extra time buys the actor a chance to further improve his image.

“Salman Khan went from a bad boy to a good human being, doing the right things, setting up a charity, doing lots for charitable organizations and causes, which actually then quickly turns your image around. The image here counts a lot in terms of how the lawyers represent you and the judges view you.”

Dattani commented that it takes anywhere between three and 15 years for cases to reach a conclusion and that there is no fast-tracking of cases, no matter how serious they are.

However, assuming that the law rules above celebrity power and the Dabangg star goes to prison, Bollywood would suffer an approximate loss of 31 million.

His die-hard fans around the world along with Bollywood fraternity stand in solidarity and have declared the verdict ‘unfair’.  See their Twitter reactions below:


TayText App Lets You Message in Taylor Swift Lyrics

taylor-swift

Texting your buddies, your bae and also your ex just got a whole lot more ‘Swift’!

Now your dreams to talk all heartfelt and lovey-dovey like Taylor Swift have just come true, with this latest-in-town app ‘TayText’.

An iOS texting app developed by five business students of Havard University, the TayText will let you insert your memorable lyrics of the pop star from all her songs to your friends in text messages and tweets without the hassle of google-ing them up.

Inspired by the Drizzy app designed solely for texting liners from all Drake song’s, TayText works exactly like any third-party keyboard with its database of around 60 songs and 300 plus lyrics from the singer’s singles.

What’s more, it offers ten themes: Just Beginning, Into You, Over You, Missing You, It’s Over, Trouble, Growing Up, Haters, Party On and Preach, so that you can choose the appropriate set of lyrics as per your mood.

However, if none of the above ten ‘Tay Themes’ work for you, then there is also an option of random to select.

All you need to do is buy the $0.99 app, install it and tap through the globe symbol on your keyboard to swiftly switch to the TayTexting Keypad. Currently the app is available only on iOS.

But we don’t think it will be around much due to Taylor’s strict, no nonsense copyright policies.

Apparently, the developers will soon be in ‘Trouble, Trouble, Trouble’ in the case of copyright infringements.

After Drake and Taylor, we wonder which star’s song texting app will be next. We bet it will be Miley Cyrus!

View Twitter reactions below:

 

What do you think of this app? Let us know in the comments below!


K-Electric’s ‘Operation Burq’ To Stop Power Theft

Karachi’s very own K-Electric is weeding out power thieves and defaulters with its new campaign ‘Operation Burq’.

There are 9 days left for you to turn yourself or any other electricity thieves you may know of.

 

Severe punishment awaits all Power Thieves and Defaulters.

Posted by K-Electric on Wednesday, May 6, 2015

 

Power Theft is a non-bailable offence, stop Power Theft or you could face:

  • Imprisonment up to 3 years
  • Fine up to PKR 10 Million
  • Raids & arrests by FIA & Police
  • Publicly named & shamed on media
  • Property Confiscation as per Inland Revenue Act

Good luck to K-Electric on its campaign!


Coke Turkey’s New Song Inspired by Kolaveri Di

coke-turkey

Coca Cola Turkey’s new song is inspired by the viral song Kolaveri Di and it’s as catchy as the original one. The song’s official license was acquired by Coca Cola Turkey from Sony Music India.

A witty advertising move from Coca Cola, the song has already started to receive quite some attention. The Indian social media exploded with ‘Kolaveri Di’, the viral song whose lyrics were as nonsensical as they could get.

Despite this, people found it hard to resist singing and humming to it nonstop. The viral song was catchy enough to garner more than 100 million views on Youtube and was shared in uncountable numbers on the social media.

The new Coke song dubbed ‘Aç Bir Coca-Cola’ has been only released for just 3 days and has racked up more than 3,50,000 views on Youtube.

The song has been covered by Turkish arabesque music singer Özcan Deniz along with Sila, a pop music singer. With awesome moves and a catchy beat, this song will surely entertain you even if you don’t even understand a word in it.

Watch the new Coca Cola song ‘Aç Bir Coca-Cola’ here:


Shahrukh Khan’s ‘Frooti’ TVC – Not For Kids!

srk-frooti

Frooti, a mango juice brand in India seemingly upped its game by getting the King of Bollywood, Shahrukh Khan to endorse the brand.

King Khan has a rather unusual role in the ad – he’s a toy! He’s pushing a large mango into an empty Frooti bottle, along with other toys. The ad starts with words, “push-it-a, pull-it-a, hitt-it-a, vroom-it-a, mov-it-a, shoot-it-a, leave-it-a.” 

But that’s not what one Raj Kundra, husband of actress Shilpa Shetty objected to. The lyrics go on as, “aam suck-it-a, lick-it-a, lick-it-a, suck-it-a.”

Raj points out the rather suggestive lyrics of the ad, blaming King Khan for endorsing it.

He objects to the background song that accompanies the visuals, he feels the lyrics are highly inappropriate for children.

However, after SRK fans reacted harshly to his tweet, Raj neutralized the situation by tweeting his love for the Bollywood megastar. Shahrukh has yet to reply to Raj’s comment.

View Raj Kundra’s tweets below:

 

View the controversial ad below:

Mango Frooti Ad 2015 – Shahrukh Khan – The… by CelebrityCafe


Sidra Batool Makes Film Debut With Pakistani Movie Halla Gulla

HALLA-GULLA---SIDRA-BATOOL

Actress Sidra Batool is the newest name in the long list of TV artists debuting this year in the movie industry. Currently appearing in dramas Aye Zindagi and Dil Ka Kya Rang Karon on Hum TV, the actress will be making her film debut appearance in the upcoming comedy flick, Halla Gulla.

In an interview with Roznama Express, Sidra shared details about her coming movie. She stated that the movie is a comedy musical and people would love watching it in otherwise times of general despair throughout the country.

Talking about her role in the movie, she said her character ‘has a very interesting touch to it’ and has a dance performance in a romantic song sung by the legendary artist, Rahat Fateh Ali Khan.

Debuting opposite actor Asim Mahmood, she is most excited about sharing screen space with veteran actor Jawed Shaikh and legendary comedian, Ismail Tara.

Directed by Kamran Khan, Sidra expects her debut movie to break all box office records on release, later this year. Her experience while shooting for the silver screen was thoroughly enjoyable as she perceived the cast and crew members as a ‘big family’ working hard together towards the same goal.

When asked about the ongoing trend of item songs in movies and if she was willing to do it, she said she wasn’t offered one but if she was, she would have agreed to do so.

The rom-com movie will feature one item song and one club song along with three others making it an out and out commercial movie.

While there is no set particular storyline, it will follow the steps of Bollywood comedy movies, where the story is actually more of a series of events.


Pakistani Movie Dekh Magar Pyaar Sey Teaser Revealed!

dmps lead

Shiny Toy Guns reveal the “Test Look” for their debut film Dekh Magar Pyaar Say and possibly happening for the first time that it is made public.

Headed by leading filmmaker Asad-ul-Haq and producer Ali Murtaza of the leading motion-picture house Shiny Toy Guns [#STG], the film is expected to showcase a romantic story set in the beautiful and cultural Lahore features the sultry award-winning actress and Pakistani silver screen luminary Humaima Mallick & introduces Sikander Rizvi, grandson of the legendary Madam Noor Jehan and brother of Bollywood actress Sonya Jehan in lead roles.

dmps-poster

The team includes Saima Rashid Bargfrede as the lead stylist, HSY on fashion/design & BAFTA award winning Director of Photography, Nicholas D. Knowland [aka Nic Knowland] of Jinnah fame as the official DoP.

The script originally written by Saba Imtiaz, whose book “Karachi You’re killing Me” has made it to international markets and recently was signed up by a production house in Bollywood for an adaptation.

Hammad Chaudhry of HKC entertainment, Cinestar & IMAX franchise in Pakistan is the worldwide distributor of the film, whereas Encycolomedia is the Strategic partner for the film.

Pakistan’s leading digital houses Creative Chaos and PR consultants Lotus are Digital & PR partners of the film.

View the video below:

Shiny Toy Guns reveal the “Test Look” for their debut film Dekh Magar Pyaar Say and possibly happening for the first time that it is made public. Headed by leading filmmaker Asad-ul-Haq and producer Ali Murtaza of the leading motion-picture house Shiny Toy Guns [#STG], the film is expected to showcase a romantic story set in the beautiful and cultural Lahore features the sultry award-winning actress and Pakistani silver screen luminary Humaima Mallick & introduces Sikander Rizvi, grandson of the legendary Madam Noor Jehan and brother of Bollywood actress Sonya Jehan in lead roles. The team includes Saima Rashid Bargfrede as the lead stylist, HSY on fashion/design & BAFTA award winning Director of Photography, Nicholas D. Knowland [aka Nic Knowland] of Jinnah fame as the official DoP. The script originally written by Saba Imtiaz, whose book “Karachi your killing me” has made it to international markets and recently was signed up by a production house in bollywood for an adaptation. Uber-Stylized Production Design is by Beenish Umer. Hammad Chaudhry of HKC entertainment, Cinestar & IMAX franchise in Pakistan is the worldwide distributor of the film, whereas Encycolomedia is the Strategic partner for the film . Pakistan’s leading digital houses Creative Chaos and PR consultants Lotus are Digital & PR partners of the film.Music: www.bensound.com

Posted by Dekh Magar Pyaar Say on Wednesday, May 6, 2015


Exclusive Interview with Hassan Latif, Director Finance – Polani Group Technologies

Brandsynario conducted an exclusive interview with Hassan Latif, Director Finance – Polani Group Technologies to know more about the force behind Hello Karachi!

Q1. Please tell us a bit about your journey at Polani Group Technologies.

The journey for Polani Group Technologies (PGT) started as Polani Travel UK in 2007. At that time, Polani Travel UK was a steadily growing UK based company with its roots firmly grounded in the ethnic Pakistani niche market. Trading from London UK, the company had a strong call center base in Delhi, India and strong, complementary relationship with its parent company Polani Travel Pakistan.

It was during a social discussion between the directors of Polani Travel UK, in which it was highlighted that it was a great shame that companies were setting up their call centers in India and not giving a second thought to Pakistan. It was the director’s beliefs that Pakistan had a wealth of talent and resources and to tap into this resource and invest in Pakistan was a perfect scenario.

At that point, Polani Travel UK began consideration of the first multifunctional travel call center in Karachi, Pakistan. From concept to live operations, Polani Travel UK took two months to set up the call center, which was an incredible effort from all involved in the project.

Within 6 months, all departments (Sales, Admin, Accounts, Ticketing, HR, legal, IT) were fully functional independent of the UK and India call centers. This base allowed Polani Travel UK to rapidly grow and with 18 months it established itself as the biggest Pakistani travel company in the UK, with annual turnover eventually hitting the 40 million GBP mark.

During this journey, Polani Travel UK realized that it was also capable of managing similar projects for third parties and consequentially PGT was born.

Q2. How did you come up with the idea of launching Hello Karachi?

During the setup process of PGT call centers in Pakistan, the UK based directors found that there was a succinct lack of information available to the general public. Simple details such as TV program schedules to a range of business details to public health locations were extremely difficult to find.

In addition, we found that opportunities for marketing in Pakistan were very limited and only accessible to multinational companies with an ever increasing budget. Out of these common problems for the general public and small to medium size enterprises (SMEs), the concept of Hello Karachi was born.

Backed by the Polani Brand, which is very strong in Karachi and its B2B links we naturally inclined towards Karachi as the first city we would target.

Q3. What is the aim behind this project?

The objective of this project is two-fold. Initially, we would like to provide a customer service for all individuals of Karachi. The aim is to create and establish the brand which is the first port of call for all Karachites.

Once we have achieved this target, we would like to transform the business into a marketing tool in which we can offer SMEs marketing products such as social media, SMS, email shots and SEO so that they too can reach the local public at an affordable rate.

Q4. How do you think Hello Karachi is beneficial for a common man?

Hello Karachi is most beneficial when you are not connected to internet for any XYZ reason whether you are driving, hanging around with your mates, at the university and you are desperate to find some place, product or service with no luck, that is the time to dial 111 800 800 the easiest way to locate what you have been looking for.

Our data is 100% verified and we can tell you if the product/service is available anywhere else around you. Even if you are online the data available on Google is not always absolutely reliable, so in that case to connect with 111 800 800 and find out if the information there is correct as we hold verified information to cross check with.

For all emergency services Hello Karachi is the contact bank to call to as one cannot remember or have saved all emergency services numbers all the time. For Anything, Anytime, Anywhere call 111 800 800, All your Needs are just a call away.

Q5. How has the public response been so far?

We are very happy with the public response so far. Whenever the company has gone into the field with its marketing/branding projects the feedback has always been highly positive. When fully explained, the concept of the business is very much appreciated and the overwhelming response is that people would use the service. Getting this message through to the mass public has been slightly more difficult to achieve. Having said that, our inquiry numbers are seeing a steady increase and we have a firm base of customers who are using our service as their first point of contact, which is a highly pleasing sign.

Q5. Digital media and online sources are quickly taking up the conventional media, do you think launching a telephone-based service is a risky choice in such changing times?

The statistics for telecom users in Karachi put together with the relatively low penetration of the online search market is evidence enough that there is a huge market for a telephone based service. In addition to this the cultural trend of using the telephone as the first port of communication is still very strong.

Q6. How is Hello Karachi different from PTCL’s service?

It’s absolutely different from PTCL is a way that Hello Karachi 111 800 800 provides you with all sorts of information like landline numbers, addresses, nearest landmark to the addresses so one can locate them easily, Travelling by bus? You can ask for full transit info, Verified Mobile numbers of the business as most of the businesses use mobile phones instead of conventional lines.

One can ask for email addresses as well as social media pages of the trade they are searching for. We can also provide you product availability check for various businesses registered with us and all this is available 24/7/365 days. While PTCL at max; gives you a landline number and the address that number is allocated to.

Q7. Apart from Hello Karachi, Polani Group Technologies has many other projects under its umbrella. Please tell us a bit about these projects.

Operating out of Pakistan and India, PGTs strength lies in the call center campaigns and data collection services it provides to overseas companies.

In addition to this there is are a number of E-commerce projects that PGT is involved with. One of the most exciting, new projects we have launched is our UK based Digital Marketing Company, YourOnlineConversation.com. We have great optimism that we can grow this start-up rapidly using our experience and strengths in the market and eventually roll the project out to a number of countries.


Elance-oDesk Rebranded As ‘Upwork’ Online Work Platform

Global online work platform Elance-oDesk has rebranded itself, dubbing their new avatar ‘Upwork’. Together these freelancing behemoths have connected over 10 million freelancers to 4 million businesses. They serve the major market of Pakistan and are probably the most used too.

The two organizations with the latest funding of $30 Million have opted to incorporate a new freelance talent platform. This will translate into a new app, better searching, faster processing and to top it all off a real time chat service.

Now oDesk will redirect you to Upwork while Elance will remain the same. Yet in the future Upwork is intended to be a unified platform for both the companies.

What will Upwork offer that’s new? Upwork’s message center will perform as a central hub for all communications. So you can talk to a freelancer instantaneously. Also separate ‘rooms’ can be created to manage multiple freelancers or clients.

Upwork message center will also enable you to share files so you don’t need another platform for it and keep the communications on the app. The amusing part is that everybody can use Upwork message Center regardless of whether you use it or not.

The new app, available on iOS only, will allow contractors and freelancers to post and accept jobs, proposals, contracts on the go. Freelancers will have the option to set their availability so prospective clients can contact them if available.

These platforms are based on revenue by service fee; in turn these fees are based on the project estimates. Higher caliber freelancers commanding higher rates will get more visibility on Upwork to ensure uniformity in high quality work availability. The aim is to match and connect interested parties quicker.

Upwork will surely provide a boost for the ever growing freelance community of Pakistan through its services.


Pakistani Men Ranked Third in Most Sexiest List

Pakistani women may be ruling the world with their wisdom and talents but Pakistani men have the looks that can kill! According to a global destination dating website, MissTravel, Pakistani men rank third in World’s sexiest Men list.

The travel website conducted a poll with 100,000 Americans to determine which nationality they considered hottest. As the results suggested, Armenian women and Irish men turned out to lead the pack with their sultry looks and foreign accent.

Check out the complete list here:

The Sexiest Nationalities for Men

10. Spanish

9. Danish

8. Nigerian

7. Italian

6. Scottish

5. English

4. American

3. Pakistani

2. Australian

1. Irish

The Sexiest Nationalities for Women:

10. Lebanese

9. Bulgarian

8. Filipina

7. Brazilian

6. Australian

5. English

4. Colombian

3. American

2. Barbadian/Bajan

1. Armenian


Huggies Helps Blind Mom See Her Baby

There is no feeling more beautiful for a mom-to-be than seeing the first ultrasound image of her unborn baby.

While most women can experience this wonderful sentiment, Huggies Brazil went out of the way to make it possible for a blind mother to feel her unborn child’s presence, using a 3D ultrasound print of her baby.

With the help of ad agency Mood and 3D printing firm The Goodfellas, Huggies Brazil helped create the new vision of the beautiful maternal bond for Tatiana Guerra.

The ad begins with blind pregnant woman sharing her hopes and expectations of her son-to-be, in Portuguese, as she goes through multiple routine pregnancy health checks. When she receives the baby’s first ultrasound image and is unable to see it, she requests the doctor to explain to her how her yet to be born son, Murilo, looks like.

The doctor describes her baby’s ears and nose, as she imagines, wonders and explains how they actually might look like and 15 minutes later, the doctor brings to her a 3D printed ultrasound image of her fetus with a Braille caption, I Am Your Son.

Guerra who lost her sight over 13 years ago was overjoyed to be able to touch and feel her baby boy’s replica face, making the experience all the more priceless for her.

The ad  “Huggies Presents: Meeting Murilo” is a part of a much larger Huggies campaign, #CountingTheDays, which revolves around the tagline, “Every mom deserves to embrace each moment”.

As far as marketing campaigns go, this one is right up there in giving the most real meaning to a simple, beautiful fact.

Watch the tear-jerking ad here:

Huggies Presents- Meeting Murilo by thevideos11


Pakistani Rock Band E-Sharp Launch First Album Bahadur Yaar Jung

After spending close to a year in their self-made and self-financed studio, E-Sharp has finally risen with their first official album titled ‘Bahadur Yaar Jung’ (BYJ).

BYJ comes in at a time when Pakistani music has been short on original content, especially dedicated music albums.

As placed in words by E-Sharp, “We knew we were embarking on an unusual exercise but our passion for our music got us here. After months and months of songwriting, planning, jamming, recording, mixing, mastering and furious arguments we have come up with a 21 song concept Urdu rock album.”

On the basis of number of songs, BYJ might be the album containing the most number of tracks in Pakistan’s history.

But there’s more to that, the album is just not a combination of random songs but all of the songs unfold the life story of the protagonist Bahadur (therefore important to listen to it in the correct order as on the back cover).

What follows is a roller coaster ride on the life of a struggling musician who abandons his dreams to become what the society wants him to be, only to find out that there’s no happiness on the other side as well.

This album has been conceived, written, composed, arranged, performed, sung, played, recorded, mixed and mastered by the four masterminds i.e. Qumber Kazmi aka Qumbi, Anwar Ahmed, Ahmed Zawar & Zia Zaidi.

Listen to the band’s latest album over here: 


BrighterLite Brings Affordable Solar Energy Home Systems in Pakistan

BrighterLite has collaborated with EasyPaisa to introduce a unique and innovative rental solar powered electricity generation business in Pakistan. This project to equip underpriviledged Pakistanis with electricity deserves applaud.

BrighterLite solar energy solution provides this system with a nominal registration costs and is based on a rental model. Everything related to the system is provided by BrighterLite itself including solar panels, wiring, battery, controller and appliances (fans, lights, TV).

Three packages have been designed keeping the varying needs of the consumers. The packages along with the rent and registration charges include:

L4 Package

  • 2 lights and 1 Charger
  • Registration Charges: Rs. 1,490
  • Monthly Line Rent: Rs. 490

L9 Package

  • 1 Ceiling Fan, 3 Lights, 2 Chargers and 1 Radio
  • Registration Charges: Rs. 1,990
  • Monthly Line Rent: Rs. 790

L16 Package

  • 1 Ceiling Fan, 3 Lights, 2 Chargers, 1 Radio and 1 TV
  • Registration Charges: Rs. 2,590
  • Monthly Line Rent: Rs. 1,090

BrighterLite-Solar-Solutions-Rent

The registration charges include installation charges and a specific percentage of the unit’s cost is kept for security which is returnable liable to conditions. Registration cost covers first 14 days usage and then the monthly rent starts.

According to the Managing Director of BrighterLite, Muhammad Omer, specialized solar appliances and systems are provided depending on the package along with the solar module and control / charging box.

The system has been designed for best performance and longer backup times. The system runs directly during the day and will run for 8 hours during the night utilizing the battery. He also stated that the system will operate normally even in hilly areas and cloudy weather.

The bill is simply paid by entering a PIN provided by any EasyPaisa outlet into the control box of the system. The system doesn’t operate without the PIN.

BrighterLite has currently started to serve Jehlum and Rawalpindi district through their franchises and retailers but plan to make the system available all over Pakistan.

They are expanding fast and claim to reach at least 20 districts by the end of 2015.


Salman Khan Guilty! Convicted For 5 Years!

Top Bollywood actor Salman Khan has been convicted of murder of a homeless man in a drunken hit-and-run in 2002. The star is charged with 5 years in jail.

13 years ago, Salman was accused of driving his Toyota Land Cruiser into a group of homeless men sleeping rough in suburban Mumbai after spending the evening in an up market bar.

One man died and four were injured. Salman is charged with deliberate homicide, which carries a jail term of up to 5 years.

If the actor is jailed, the Indian entertainment industry will have to face losses up to 200 crore INR with Salman starring in seven films in the pipeline, two under production. He also endorses 10 brands

As per AFP, Judge D.W. Deshpande convicted the 49-year-old of culpable homicide for crashing his SUV into a group of homeless men in India’s entertainment capital Mumbai and then fleeing the scene.

“The people were sleeping on the footpath. Salman and (his cousin) Kamaal ran away from the spot,” said the constable, who died in 2007 of tuberculosis.

One of the sleeping laborers injured in the accident said in his statement that “Salman was so drunk he fell. He stood but he fell again and then he ran away”.


Atif Aslam Refuses to Release New Album

Everyone’s favorite Pakistani rockstar, Atif Aslam, has dashed everyone’s hope of releasing a new album in spite of having 150 new songs ready and unreleased.

Blaming it to the change in how the music industry works now, Atif Aslam believes that it’s better to release single songs, instead of complete albums.

The younger generation now prefers to download songs online rather than buy hardcopy CDs and therefore, releasing an entire album would not only bore them quickly but waste the musician’s efforts too.

Lahore-based, Atif Aslam released his last album, Meri Kahani, back in 2008 and since then has given his fans hit Bollywood movie songs only.

However, he had been composing and preparing songs at the back end and has a sold 150 library of songs, with no intention of releasing them any time soon.

The 32 year old artist has given the music industry ultimate hits like Bheegi Yaadein, Aadat and Woh Lamhe, and now with the influx of songs, he believes that audiences prefer to listen to something unique rather than the “same sort of music” over and over.

With three hit albums to his credit, he believes that the business model of the music industry has changed and in spite of being the star behind the show, he cannot control every aspect of it.

So, as the industry and its audiences prefer, Atif Aslam will only release single songs by the end of the year and no albums whatsoever.

Before that, all his fans, Aadeez, as the rockstar likes to call them, can look forward to his upcoming collaboration with Bollywood actor, Tiger Shroff, in the song Zindagi Aa Raha Hun Mein. While talking about this new song, the Aadat crooner revealed how the song is not “preachy” but just a fun song, telling the world to enjoy life as it is.


MET GALA 2015: Hollywood Goes Shocking, Nude & Outrageous

Hollywood’s fashionistas and glitterati donned their best outfits and all turned out to one of fashion’s biggest nights — the annual Metropolitan Museum of Art’s Costume Institute — better known as simply, the Met Gala.

The night’s event and the corresponding costume exhibition at the museum is “China: Through the Looking Glass” celebrating all things Chinese art, design and dresses that interpret the country’s culture.

Of course, the beloved fashion divas dressed to the nines – Chinese style!. But in our opinion, it was the night every A-list celebrity made it to the worst dressed list!

See who rocked – or rather flopped – on the big night:


Fuzön Performs Onstage For PAS Awards 2015

FUSION

Fuzön, an alternative rock band from Karachi, performed onstage for the glittering award ceremony of the PAS Awards.

Fuzön encompasses hybrid styles of exquisite melodies and everlasting pop/rock instrumentation.

Listen to their unique style of combining classical Pakistani music with modern rock music:

Fusion’s Performane at PAS Awards 2015 from Brandsynario on Vimeo.


Bushra Ansari Sings Beautifully at PAS Awards 2015

bushra ansari

The lovely Bushra Ansari, queen of Pakistani entertainment industry performed onstage on the star studded night of PAS Awards.

Currently she is filming for an upcoming Pakistani movie ‘Jawani Phir Nahi Aani’.

View her attention-grabbing performance below:

 

Bushra Ansari Final from Brandsynario on Vimeo.



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Hania Aamir Leaves A Cryptic Comment On Instagram

Hania Amir is perhaps Pakistan's most beloved actress and model. She made her debut appearance in Janaan and secured a LUX award nomination immediately...
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Shahid Afridi Slams PCB Over Shaheen Afridi’s Likely Removal As Captain

Former Pakistan captain Shahid Afridi has stepped up to defend his son-in-law, Shaheen Shah Afridi, amid swirling rumours regarding his potential removal as the...