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Google Launches Tool to Help iPhone Hackers

By
Web Desk
-

Google never fails to impress its audience! The popular search engine is back with another surprise. It released one of the most powerful new software that can help security researchers hack iOS 11.1.2.

This work is done by none other than one of the most famous names in the iOS bug bounty hunters – Ian Beer. He’s not only a well-known code hacker but also a member of Project Zero by Google. Their job description is to locate the bugs and exploits in various software in different companies to ensure a safer and smoother user experience.

The program was released this week on Monday. According to Beer, the program is theoretically suitable for all types of iOS devices, although it was only tested on iPhone 6s, iPhone 7, and iPod Touch 6G. He also believes that the code is quite easy to tweak for making it suitable for other devices as well.

This news came out huge for iOS security researchers and modders as this new code will make it easier than ever to jailbreak an iOS device to look for bugs. It’s a great contribution from Project Zero by Google as it is diligently working towards the goal of making all software for iOS safer and smoother to use.

Unfortunately, the exploits found by the researchers rarely get published and information about the tools used usually remains a secret. The main reason to keep it a veiled is because the procedure involves a huge sum of money, especially for significant brands like Apple.

Since Google is not operating to earn that amount, it does not need money to feature these publications. This allowed different software companies to use their input and make their own software safer to use.

The main aim is to look for all sorts of possible flaws within iOS without investing further time and research into creating new methods for jailbreaking it.
We can only hope that this revelation helps researchers in finding exploits so they can make Apple user interface even better.

Content Contributed by, Mahi Afaq.

Stay tuned to Brandsynario for latest news and updates.

Automobile and Oil Prices to Increase in Pakistan

By
Alefyah Hasnain
-

Ever wondered what lies ahead for Pakistani auto enthusiasts as the rupee devalues against the dollar? A rapid rise of the Dollar in the beginning of the week that shot the US Dollar to Rs.110 created panic in the local market.

The rupee being devalued against the dollar would mean imports would become expensive. Some major imports include crude oil, auto parts, and automobiles.

As per a few analysts, the price of CBU’s (Completely Built Unit) vehicles and locally assembled passenger cars may be increased by car manufacturers by at least 8 to 10%.

Pakistan imports most of the auto parts used for the assembling of vehicles and if the dollar keeps on increasing, it could possibly result in a price hike of cars in the country.

There have been rumors that the car manufacturers have already planned to increase the price of cars in a few days and the revised costing will be issued soon.

Oil Prices May Increase After Hike in Car Rates

Analysts also believe that the price of oil will also increase. A recent hike in the price of Petrol, Diesel and Kerosene since the past month coupled with the rupee being devalued has expected the prices may go up by 7 to 10%.

Have anything to add to the story? Let us know in the comments below.

Upcoming Cars to Launch in 2018

Stay tuned to Brandsynario for latest news and updates.

Pakistan to Become Home to the Biggest Screen in Asia

By
Omair Alavi
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I went, I saw and I fell in love with the C Max theatre of Cinepax Cinema in Lahore’s Packages Mall.

The screen is undoubtedly the largest in the region (read Asia) and is even bigger than the iMax in the same city.

Watch the biggest films in the biggest cinema of Pakistan. Cinepax opening tomorrow at Packages mall, Lahore. See you…

Posted by Cinepax Cinemas on Thursday, December 14, 2017

What makes C Max a must watch place for cinegoers is the fact that it will be an out of the continent experience if not the world because there is simply no screen bigger than this!

Cinepax Cinemas was the second best thing to happen in Karachi after the arrival of Atrium Cinemas and before the advent of Nueplex Cinemas.

They are on the verge to become the first Cinema operators in the country to have 100 screens in the country when others don’t even have a dozen!

It was unfortunate that they lost 1 screen in Karachi (at Ayesha Manzil) but since good things come to those who wait … their wait seems to be over and out.

So what makes Cinepax Cinemas’ latest venture the best thing to happen this year?

Enjoy the CMAX experience, as Cinepax opens its door of the biggest cinema screen in Pakistan on 15th Dec. CMAX screen…

Posted by Cinepax Cinemas on Saturday, December 9, 2017

It is going to be the biggest Cinema in the country not just in terms of size but also in terms of halls. It will open with 3 useable halls at first but will eventually house as many as 10 screens which are more than the 9 in Emporium.

It is 80 feet wide and four stories tall, making it the biggest cinema in Pakistan.

 

Also, since Packages Mall is the latest ‘wow’ mall in the country, people will throng to watch films here and it is likely to give tough time to Nueplex, Centaurus and Atrium mall, the most profitable cinemas in the country.

There was a time when single screen cinemas ruled the cinema circuit but no it’s all about choices – these multiplexes give you many options to select films from and that seems to be the way forward.

The comfortable seats, the gigantic C Max screen, the huge snack counter and the impressive decor is what will make people fall in love with the Packages Mall Cinemas, just like this cinema lover from Karachi.

Cinepax opening tomorrow at Packages mall, Lahore.

E-Passports Launched by Government For Easy and Secure travel

By
Ghazala Sulaiman
-

Now Pakistani can finally turn tech-savvy, ditching your old Passport for an e-Passport.

According to Mr. Ahsan Iqbal, the Interior Minister, the issuance of e-passport will commence from March 2018 by the immigration and passport office.

The announcement was made during the inaugural ceremony of e-passport at the Interior Ministry, Islamabad.

Further details about the innovative e-passport were revealed.

The service will be divided into two phases.

The first phase – which is to begin the next year in March – will start with government officials and staff of the embassies.

The service will be available to the general public starting from August 2018.

The e-passport is going to be the perfect example of modern tech.

It will also include an e-chip, which will contain all the information about the person it belongs to.

Another name for e-passport is the biometric passport. The chip within the e-passport will also carry the electronic image of the holder in addition to all the other important details.

Since all the information is carried in a digital format, same means will be utilized for using the e-passports for verifying the identity of the passport holder.

Your travel documents will never be this secure before. This new design is also fraudulent-free. The digital information ensures it is kept from being tampered or copied.

According to the facts revealed, there are several layers of security implemented in this new design to secure the information and prevent duplication by all means.

The overall step of innovating the passport is to help facilitate the public and avoid its misuse.

The planning for this innovation has been in the pipeline for quite some time. The project was initially approved by Chaudhry Nisar Ali Khan, former Interior Minister, last year.
People can ensure security against identity theft using this new passport.

In addition to providing security, the e-passport is also expected to make the immigration process more efficient.

As a nation, this is a great step that we should definitely appreciate as it helps the citizens of Pakistan to improve authorized travel and security without any hassle.

Savannah Soap: The Reason Behind Sadaf Kanwal’s Beauty

By
Ghazala Sulaiman
-

Over the years, Sadaf Kanwal has proved that she is a force to be reckoned with. She is veritably one of Pakistan’s most illustrious supermodels. Her undeniable attraction, exquisite features, prominent eyebrows and megawatt smile make her the ultimate head turner.

It was no surprise when her sultry item number, Kaif O Suroor weaved its Suroor all over Pakistan and its uproar even reached Bollywood!

However, just last week, Social Media witnessed a massive Brouhaha courtesy a set of hot images and leaked videos of Sadaf Kanwal.

The haseena raised temperatures in these clips and ignited quite a buzz about what she was up to!

People could not help being envious, witnessing her silky soft skin!

Everbody went Afreen Afreen over her!

The rest were curious what the glimpses were all about!

And now finally the cat is out of the bag!

Those who were thinking that the diva was shooting for a TVC guessed correctly! Sadaf has been roped in as the brand ambassador of a new beauty brand, Savannah and is creating all the right noise with its latest TVC.

Her charming persona and sensual appeal have added all the oomph in the commercial, making it go viral on the internet.

Uff, she has really set the screens on fire this time!

For those who are unaware, IFFCO Pakistan – UAE based Multinational Company is behind the launch of this new brand. It goes without saying that the beauty bar is bound to give tough competition to its rivals boasting superior quality and smart marketing strategies.

The brand has rolled out three different variants, each sporting an alluring name and a signature fragrance, namely:

  • Paris Romance
  • London Passion
  • Arabian Bliss

 

With floral scents like that, we don’t blame the good-looking Emmad Irfani for doing that double take!

But the best part of Savannah is definitely the addition of Vitamin E!

Having healthy looking skin is a mark of beauty. All those ladies who are eager to look forever young and flaunt a radiant need to use Vitamin E as it can work wonders on your skin. It slows down the ageing process and can reduce wrinkles on the face.

The TVC will compel modern day women to try Savannah. It breaks through the clutter, communicating very succinctly the usage of Vitamin E, which is its unique ingredient.

I tried Savannah so you don’t have to!

For someone having really dry skin, Savannah Paris Romance did wonders for me. My skin felt supple, fresher and moisturize post-wash. I even applied the soap to remove makeup and it did not irritate my sensitive eyes.

The thing I loved the most about the bar was the lack of harsh ingredients. Its mild rosy scent was long-lasting, making me feel refreshed throughout the day.

Within three days, I could actually feel the difference (hello, radiance!).

 

So why not swap your mediocre skin brightness soap with Savannah soap?

it just might be what your skin needs! The soap vows to not only keep your skin fresh and glowing but also promises to keep you sweet-smelling throughout the day.

For those who have missed the TVC can watch it here!

Savannah Soap

Launching Savannah Beauty soap – Nationwide!Indulge yourself in enchanted fragrances and enjoy the naturally vibrant skin with Savannah soap enriched with Vitamin E. AVAILABLE IN THREE DIFFERENT VARIANTS!Paris Romance – Sub se Juda!London Passion – Husn ki ada!Arabian Bliss – Hojaye sub fida!#Savannah #BeautySoap #Fragrances #VitaminE

Posted by Savannah Pakistan on Thursday, November 23, 2017

 

 

Security Alert Issued For Threats to Schools, Hospitals in Punjab

By
Ghazala Sulaiman
-

The recent rise in terror attacks in Pakistan has created a wave of fear in the nation. A security alert has been issued following the intelligence reports that there is a looming threat to schools and hospitals across Punjab.

A letter to Punjab government disclosed that schools and hospitals in Punjab, particularly in Faisalabad and Multan, are under major threats from banned outfits.

Via: Halaat Updates
Via: Halaat Updates

The notice hinted that the terrorists will be possibly adorning security personnel uniforms, can target the educational institutions, hospitals, offices and state vehicles.

Following the notice, the government of Punjab has started security arrangements to make sure no such plan by any outlawed organization becomes successful.

Stay tuned to Brandsynario for more updates

 

 

Masala Awards 2017: Best and Worst Dressed Celebrities

By
Alefyah Hasnain
-

The spectacular Masala Awards 2017 took place last night, 13th of December at the Bollywood Parks at the Dubai Parks and Resort. Although the night was attended by a quite a few B-town celebs, our  Pakistani divas were there to represent the nation at the glamorous affair.

The 10th Masala Awards saw artists from India and Pakistan come together after a long time. The list of attendees from Pakistan included the beautiful Mahira Khan, Mawra Hocane and vivacious Saba Qamar.

Notable celebs from India were Arjun Rampal, Sridevi, designer Manish Malhotra and Govinda.

However, the Red Carpet was quite a disappointment as celebrities turned up in not-so-flattering outfits!

Find out which beauties made it to the Best Dressed list:

Mahira Khan

The Verna actress looked elegant in a beautiful watermelon pink gown by Ramia Al Ali Official. She also bagged the award for Asian Woman of Substance.

Right after having🍕🍟🍔!

A post shared by Mahira Khan (@mahirahkhan) on

Saba Qamar

The diva wore a bespoke Shehla Chatoor gown. We loved the monochrome look she went for. Saba was awarded for Best Breakthrough Performance for Hindi Medium and Baaghi.

Arjun Rampal

The dapper actor was dressed immaculately well and we couldn’t take our eyes off him! Looks like neither could Mawra.

Unfortunately, the worst Dressed List was much longer than expected.

Here’s who made it to the Worst Dressed Celebrities List

Mawra Hocane

The dainty diva chose to stay comfortable in red, a color she’s often seen in. However she was unable to pull off the ruffled blingy gown by Michael Cinco. Mawra brought the red dancing woman emoji to life with this outfit!

Sridevi

The Bollywood veteran was seen in a blingy white gown, the white crystals were a definite NO-NO.

Meera

The ultimate drama queen, Meera-ji attended the event for once in a beautiful red gown but unfortunately was not able to pull it off!

The #Meera #redcarpet walk at the #MasalaAwards last night #twirlywhirly #masalaawards2017

A post shared by Maliha Rehman (@maliharehman1) on

Govinda 

Perhaps it was the extra layers of makeup on his face, but the Bollywood veteran actor didn’t impress us with his look for the awards night.

Celina Jaitley

For a moment we thought we had spotted green lantern on the red carpet!

 

 

Stay tuned to Brandsynario for latest news and updates.

HEC Bans Admission in 2 Universities of Karachi

By
Ghazala Sulaiman
-

Higher Education Commission (HEC) has banned admissions in two major universities of because of their irregular operations, mismanagement and setting up of illegal campuses.

The Universities Rusticated By HEC are:

  1. Dadabhoy Institute of Higher Education
  2. Sindh Institute of Management And Technology.

Reason For The Ban

Apparently, these institutes violated standards for quality set by the educational watch-dog. HEC was receiving complaints of irregularities in educational and administrative affairs

Hence, these institutes cannot permit any student an admission in their unapproved and unaccredited faculties, departments or programmes. Degrees of banned programmes will not be recognized and attested by HEC.

Earlier, HEC has banned admissions in four universities hailing from Karachi, Azad Jammu and Kashmir and Lahore because of their irregular operations and mismanagement.

Following were the universities earlier banned by HEC:

    1. Preston Institute of Management Sciences and Technology (PIMSAT) in Karachi,
    2. Global Institute in Lahore
    3. Imperial College of Business Studies in Lahore
    4. Al-Khair University in Azad Jammu and Kashmir.

Parents and students have been warned not to take admissions in these institutes because of the faults discovered in their management.

Nokia 8: Three Firsts in One Precision Designed Flagship

By
Web Desk
-

HMD Global, the home of Nokia phones, today announced the launch of Nokia 8 in Pakistan. Nokia 8 is a high performance, beautifully crafted smartphone, designed with content creators in mind.

With performance and pure Android at its heart, as well as the most advanced aluminum unibody design to date, the Nokia 8 represents all the hallmarks of a true flagship Nokia smartphone.

It brings three world-firsts to Android smartphones, including a debut collaboration with ZEISS optics.

  1. First new generation Nokia smartphone to feature ZEISS optics
  2. Tell both sides of the story with real-time live streaming using Dual-Sight mode
  3. IntroducingOZO spatial 360° audio

Kamran Khan, Country Head of Pakistan, HMD Global said:

“It is exciting to witness how digital technology is changing lives throughout the world. In Pakistan, we are also seeing a new generation of content creators who are forging their own paths in the world, on their own terms, and according to their unique outlooks. Our aim is to enable the sharing of their enriching experiences and, ultimately, to unite people and bring them closer. The Nokia 8 promises an innovative and unique experience to further inspire the Pakistan content creator.”

Be less Selfie, be more Bothie

The Nokia 8 introduces a world-first in enabling Dual-Sight video to be live streamed natively and in real-time to social feeds such as Facebook and YouTube. Dual-Sight simultaneously harnesses both the front and rear cameras in a split screen visual for both photos and videos. With just one touch, this world-first live stream capability gives more immersive experiences for those who love to create and share special memories. The cameras have been co-developed with ZEISS optics for an optimum all-around experience. Fans can also enjoy unlimited photo and video uploads to Google Photos.

A new dimension of sound with OZO Audio

Nokia 8 is also the first smartphone to feature OZO Audio, placing exclusive Hollywood technology in the palm of your hand. OZO spatial 360° audio brings a fully immersive audio experience to your 4K video. Leading-edge 360° audio capture ensures the playback lets you truly relive the moment so your memories never fade.

Innovation and Precision Engineering

Powered by the Qualcomm® SnapdragonTM 835 Mobile Platform, Nokia 8 doesn’t compromise on performance.

The Nokia 8 has been designed from the ground up with the consumer in mind to deliver unique content capture and sharing experiences. This requires it to be as meticulously designed on the inside as it is on the outside. To keep your phone working harder for longer, the design, innovation and engineering teams worked hand-in-hand to deliver.

The result is a full-length graphite shielded copper cooling pipe that dissipates the heat generated by the high performing system across the full length and breadth of the handset. The Nokia 8 runs cooler in even the most demanding situations.

Nokia 8 is Qualcomm® Quick ChargeTM 3.0 compatible, meaning when your battery is running low you can get back to recording your important moments sooner.

4.6mm thin at the edge and just 7.3mm slim on average, Nokia 8’sseamless unibody is precision milled from a single block of 6000 series aluminum and its pure design has been refined through a 40-stage process of machining, anodizing and polishing. Select models feature a high-gloss mirror finish that has taken over 20 hours to complete to achieve a flawless look.

Ammar Ahmed, Head of Marketing, Pakistan, HMD Global added:

“We know that fans are creating and sharing live content more than ever before, with millions of photos and videos shared every minute on social media. People are inspired by the content they consume and are looking for new ways to create their own. It’s these people who have inspired us to craft a flagship smartphone which perfectly balances premium design, an outstanding experience and powerful performance.”

Always pure Android

With the recent update, Nokia 8 now offers fans a pure and secure version of Android 8.0 Oreo with no skins and no changes in the user interface and all the latest features to make content creation and sharing even more fun.

Pure Android combined with our innovative engineering processes unleashes the full potential of the SnapdragonTM 835 Mobile Platform.With monthly security updates, the Nokia 8 is safe and up-to-date. Your device is secured with biometric fingerprint authentication, delivering enhanced security and making Nokia 8 a versatile companion whatever your needs.

Availability & Price

Nokia 8 will be available in four colors:

  1. Polished Blue
  2. Polished Copper
  3. Tempered Blue
  4. Steel

It will be available in Pakistan from today at a retail price of PKR 59,900/-

Technical specifications for Nokia 8

• Networks:
o GSM:850/900/1800/1900
o WCDMA: 1, 2, 5, 8
o TDS-CDMA: 34, 39
o LTE:1, 2, 3, 4, 5, 7, 8, 20, 28, 38, 39, 40, 41
• Network speed: LTE Cat. 9, 3CA, 450Mbps DL/50Mbps UL
• Available in single SIM and dual SIM variants
• OS: Android Nougat 7.1.1
• Chipset: Qualcomm® Snapdragon™ 835 Mobile Platform
o MSM8998 (4* 2.45GHz Qualcomm® Kryo™ + 4* 1.8GHz Kryo)
• RAM: 4GB
• Storage: 64GB internal memory with external MicroSD card slot (support up to 256 GB)
• Form factor: Splash proof IP54 touch mono-block with capacitive system keys
• Display: 5.3” IPS LCD QHD 2560 x 1440, 700nts screen brightness, Corning®Gorilla® Glass 5, 2.5D Glass
• Camera with ZEISS optics:
o Primary camera: 13MP (Colour + OIS) + 13MP (Mono), 1.12um, f/2.0, 76.9˚, PDAF, IR range finder, dual tone flash
o Front facing camera: 13MP PDAF, 1.12um, f/2.0, 78.4˚, display flash
• Connectivity & Sensors: Type C, USB3.1 Gen 1 (5Gbps), 3.5mm headphone jack, Ambient light sensor, Proximity sensor, Accelerometer, E-compass, Gyroscope, Fingerprint Sensor, Hall sensor, Barometer, 802.11 a/b/g/n/ac (MIMO), BT 5.0, GPS/AGPS+GLONASS+BDS, NFC, ANT+
• Battery: Integrated 3090 mAh battery with Qualcomm® Quick Charge™ 3.0 compatible (18W, 5V/2.5A, 9V/2A, 12V/1.5A)
• Audio: MP3,M4A, AAC,OGG,WAV,AMR,AWB(AMR-WB),FLAC,MIDI(MID,MIDI,XMF, MXMF,IMY,RTTTL,RTX,OTA)
• Video:MP4, 3GP, 3G2, AVI, MKV, WEBM
• Dimensions: 151.5 x 73.7 x 7.9mm (camera bump 0.4mm)
• Weight: 160g

Fawad Khan Makes it to 50 Sexiest Asian Men List!

By
Ghazala Sulaiman
-

The Eastern Eye, a UK-based newspaper has finally released its list of sexiest Asian men of 2017.

Like every year, the publication rolls out its legendary ranking of the hottest male celebrities in the continent and as usual, our favorite Pakistani heartthrob has made it the roll.

Of course, it is our ultimate dreamboat, Fawad Khan.

Well, you can’t really resist this Greek God face, can you?

However, last year FK bagged the third spot in the rankings and this year, his position has now been dropped by three places. With the sixth spot in the list, he has been defeated by 4 Indian men and the Hollywood singer, Zayn Malik!

Well, at least he is the only Pakistani hero who made it to the top 6!

Fawad Khan has enchanted the opposite sex considerably, owing to his drool-worthy looks and awe-worthy acting skills!  

The complete list has not yet been revealed. Last year, Ali Zafar, Atif Aslam, and Arshad Khan Chaiwala also made it to the rankings. So we are predicting that more of our Pakistani favorites will be mentioned in the Eastern Eye Sexiest Asian Men 2017.

Mahira Khan & Momina Make it to the Sexiest Asian Women List!

Amongst female superstars, our very own Mahira Khan has ranked 5th on the list alongside the A-list Bollywood actresses, Deepika, Priyanka and Alia Bhatt.

Apart from Mahira Khan, the girl with a nightingale voice, Momina Mustehsan and the Queen of Sass, Armeena Rana Khan were also note-worthy Pakistani haseena mentioned in the rankings.

Stay tuned to Brandsynario for more updates.

 

Aamir Liaquat Barred from Appearing on T.V by Islamabad High Court

By
Ghazala Sulaiman
-

Just yesterday, Aamir Liaquat gleefully declared in a tweet that he is now the new president of Channel 24.

While his fans couldn’t be happier that their favorite televangelist is back in business, the rest were skeptical till how long his new job will last!

However, as per the latest report by Dawn, Aamir Bhai has landed himself in hot water as Islamabad High Court has barred him from making an appearance on T.V till further notice.

Aamir Liaquat Becomes President of a New Channel After Leaving BOL!

SO WHAT DID LIAQUAT DO THIS TIME?

Well, we are sure he did not see this one coming!

A petition was filed by citizen Muhammad Abbas to ban Liaquat from using any media be it television, print or social media

The petitioner accused:

“Liaquat used that show (Aalim Online) for a number of years to create a social and religious divide in the country”

The petitioner’s lawyer, Barrister Shoaib Razaq even made a more shocking allegation that:

“Amir Liaquat has no Islamic degree or certificate yet he calls himself ‘aalim’”

PEMRA’s name was also dragged in and was the media-watchdog was blamed for not taking measures against the scholar-turned-entertainer.

IHC judge Justice Shaukat Aziz Siddiqui, okay-ed the interim measure. He has now ordered the federal government, PEMRA, the Pakistan Telecommunication Authority (PTA) and Aamir Liaquat to file their responses.

See how social media is reacting to the news!

 

Let’s see what happens next!

India Copies Pakistan’s CSS Exams

By
Alefyah Hasnain
-

there have been several incidents where Pakistani songs are copied by the Bollywood industry across the border. However, in a twist of events, it was reported by the Hindustan Times that a majority of questions in the competitive preliminary exams directed by the Arunachal Pradesh Public Service Commission (APPSC) were copied from a Pakistani website.

Shockingly, the Questions were from Pakistan’s CSS Resource Website!

Upon further investigation, it was revealed that most of the questions were from the CSS Forum Website. The CSS website is a resource platform for candidates appearing for the civil services examinations in Pakistan.

Some questions were taken from 2008 Union Public Service Commission exams but the options given were not appropriate. Students complained that almost 90% of the questions were copied from the online forum.

Tapi Omo, an Indian candidate, mentioned to Hindustan Times,

“Some of the questions in general studies, sociology, and political science were in the context of a foreign country. We cross-checked and found they were straight out of the Pakistani resource site.”

A re-sit of the exam has been demanded by a member of the steering committee Nani Bath,

“As most of the question papers of the examination were photocopied and some were also tampered with, we cannot deny the possibility of a leak. Moreover, too much copy-pasting has been done while setting up the papers, which is illegal.”

It is shocking to see an official Indian Civil Services department taking examination material off our very own online forums. Well at least we’re sure our standards are such that countries chose to copy them!

 

Stay tuned to Brandsynario for latest news and updates

6 Reasons NOT to Buy Bitcoin

By
Areeb Khan
-

Over the last couple of weeks, the word that’s been on the top of everyone’s mind is Bitcoin.

This is because the cryptocurrency is taking the world by storm. By being the first decentralized digital currency to exist, it has sparked the interests of people all over the world.

However, despite Bitcoin being hailed as one of the most profitable things to invest in, many don’t realize that all is not what it seems.

Not everyone is going to end up with the same benefits from using Bitcoins and not everyone using the cryptocurrency is going to become a multi-millionaire overnight.

Here are some of the reasons as to why you shouldn’t invest in Bitcoins.

1. Volatile in nature

By default, you need to be aware of the risks that come with investing in cryptocurrency. Given their nature, it is always safe to assume that they will always be volatile in nature.

This is because, given their virtual stance, there is no certain way of forecasting where the currency will go, or what needs to be analyzed to understand its trends.

Such volatility makes it almost impossible to forecast what is going to happen with the Bitcoin and hence if you do invest in it just keep in mind that you are going in blind.

2. Is this legal?

Quite probably one of the main issues that everyone should have with bitcoin is whether it is legal or not.

At this point in time it hasn’t been declared illegal as such, however, it also hasn’t been considered to be a recognized currency for many countries including Pakistan.

3. Can’t be classified as a commodity or a currency

By now, you need to be pretty aware of the other really big issue that comes with bitcoins. The main issue is that there is no way of classifying it as a commodity or a currency.

This once again stems from the fact that the currency has no physical form, unlike every other form of currency that has been used before.

You are never in real contact with your bitcoin and this makes it very hard to classify it in any form of classical currencies.

4. What regulation?

Bitcoin operates in the digital world. This means that there is no law or government or bank involved in the entire transaction.

Hence, it amplifies that if someone was to con you, or not deliver on their promise there would be no way to hold them accountable.

This just confirms the fact that there is no real method of regulating or keeping a check on things and you stand a very high probability of being ripped off.

5. This is where the weird stuff happens

Given its nature of not needing any legal or formal methods of tracking it down, bitcoin also helps you maintain anonymity when it comes to your transactions.

This has made it the ideal choice of currency to be used on the darknet to buy goods and services that are considered illegal in most parts of the world.

With this direction that bitcoin has taken many claims that it would be wrong to promote a currency that encourages such dealings.

6. If you don’t get it – get out

Many believe that cryptocurrency is nothing but a big bubble. This means it’s going to keep expanding till it eventually pops or blows up.

This means that in order for you maximize the profits (if any) that you could make you would need to really understand how the whole online currency world works.

However, if you aren’t well versed in this area, it is probably a better idea to steer clear in order to avoid any and all chances of losing all of your investment.

Dr. Abdul Qadeer Khan’s Death Hoax Goes Viral

By
Alefyah Hasnain
-

This morning there have been rumors on the death of Pakistan’s national hero and Father of Pakistan’s first nuclear bomb, Dr. Abdul Qadeer Khan.

People have already begun the mourning of the renown personality without knowing that the news is nothing but a hoax.

 

The following notice was posted on Dr. Abdul Qadeer Khan’s Facebook Page an hour back that clarifies that he is as fit as a fiddle and the news is baseless and fake. 

The fake news of his death created havoc over social media after people began sharing the news without checking its authenticity.

A.Q. Khan is a Pakistani nuclear physicist and a metallurgical engineer. He is also the founder of the Kahuta Research Laboratories in 1976 and served as a senior scientist and Director general up to 2001 when he retired.

 

Stay tuned to Brandsynario for latest news and updates.

Google is Hiring People to Clean YouTube

By
Umaima Nadeem
-

Social media has given a platform to people to express their ideas freely, but sometimes, this platform is taken wrongly and often misuse it. Google is now going on a hiring spree to try to stamp out offensive videos and comments on YouTube.

To reduce the count of “problematic content”, Google is hiring 10,000 people to clean YouTube

YouTube CEO Susan Wojcicki said in a blog post:

“By 2018, Google aims to have more than 10,000 people working to address content that might violate our policies”.

She did not tell us how many people are currently working on this problem, but this is said to improve in the coming year. It’s also working on imposing more restrictions on advertising to make better use of this technology.

Adding on, Wojcicki said,

“Some bad actors are exploiting our openness to mislead, manipulate, harass or even harm. YouTube’s trust and safety teams have reviewed nearly 2 million videos for violent extremist content over the past six months.”

Google aims to give advertisers the peace of mind that their ads are running alongside content that reflects well on their brand values.

Last month only, YouTube had to hire an extra team to filter out its content of its kid’s platform, YouTube Kids, despite constant screening, some videos were marked as “profane and violent”.

YouTube Implements New Policies to Tackle Inappropriate Children’s Content

The company has already removed 150,000 videos from its face with the help of its machine learning algorithms that filter out “bad” videos, which is equal to 180,000 people having to work 40 weeks to assess the same amount of content.

Wojcicki further added,

“Because we have seen these positive results, we have begun training machine-learning technology across other challenging content areas, including child safety and hate speech.”

While most of these hires are content reviewers, Google is also recruiting engineers and policy specialists to work on refining its machine learning technology.

Most Watched YouTube Videos By Pakistanis in 2017

Stay tuned to Brandsynario for latest news and updates.

Recma Ranking: Dentsu Aegis Network Named Leading Media Agency

By
Alefyah Hasnain
-

The latest report by research company Recma has named Dentsu Aegis Network as this year 2017’s top new business performer. DAN has defeated various media agency groups by taking the top spot.

Dentsu Aegis Network has accumulated a whopping balance of $1.5 bn (£1.12bn) after winning accounts of major brands such as: 

  1. AB InBev ($ 815 million)
  2. P&G Nordics ($270 million)
  3. GM local ($238 million)
  4. Migros ($220m)
  5. Shanghai VW ($243m).

Despite the agency not having accounts like Opel and Lego on board, DAN still coveted the top spot in the rankings.

Graph Shows the Top 3 Companies and their Business Balance for the period of January to November 30th, 2017.

Other media agency’s to follow DAN are Havas Media as the runner-up with a business of $ 495 million and Group M is on number 3 with a balance of $405 million.

The research company, Recma analyzed a total of 600 account moves that took place from January to November 30th across 55 markets.

Stay tuned to Brandsynario for latest news and updates.

This Pakistani Designer’s Dress & Anushka Sharma’s Bridal Lehnga is VERY Similar!

By
Alefyah Hasnain
-

The biggest wedding of the season has taken the internet by storm, amidst a spree of speculations, the big fat wedding of the year has finally happened! The hot and haseen, Anushka Sharma tied the knot with her bae, Virat Kohli.

The wedding pictures flooded our social media networks and we couldn’t stop gushing over the beautiful ceremony that took place in picturesque Tuscany, Italy.

Anushka and Virat both chose to wear designer Sabyasachi’s bridal ensembles. The pastel colors were loved by all and it was definitely difficult to take our eyes off Anushka Sharma’s gorgeous pastel pink bridal jora.

Anushka looked like she stepped right out of a Fairytale! 

Sabyasachi explains the details behind Anushka’s Lehenga! 

However, ever heard of the saying ‘Great minds think alike’?

A Pakistani designer, Fareeha Zeeshan just uploaded pictures of her own designs that are extremely similar to what Anushka had worn.

Take a look for yourself here! The color combination and intricate designs are similar to the Sabyasachi design.

Picture courtesy: Fareha Zarsheen Instagram

The Color Palette and Overall Resemblance is Uncanny!  

Picture Courtesy: Fareha Zarsheen Instagram

 Looks like we’ve discovered our very own Sabyasachi in Pakistan!

The Pakistani designer, Fareha Zarsheen has clarified that she just finished making her design a few days ago while the #VirushkaWEDDING happened so she couldn’t obviously have copied the designs within a day.

And you won’t believe what is the price of the dress!

It is just worth PKR 75,000. This means you can get the resplendent outfit within 1 lakh.

What do you think of Fareha’s designs? Let us know in the comments below.

Stay tuned to Brandsynario for latest news and updates.

Instagram is Testing Standalone Direct Message App

By
Web Desk
-

Instagram is soon going to launch its Direct message service standalone version called, ‘Direct’.

It is quite apparent that the service is quite similar to Snapchat – another major social app popular amongst young users. The ‘Direct’ app opens into a camera so you can take a shot and send it directly to your contacts, friends, and followers.

Everyone knows that Instagram is a pictorial application.

With Direct, they want to keep a similar approach. Currently, the app is only available in six countries, including Portugal, Israel, Turkey, Italy, Chile, and Uruguay. According to The Verge, it’s the first step taken by Instagram towards potentially eliminating the message feature from the program completely.

Since the app is still in the testing mode, the features are still being discovered. Right now it is allowing the users to take and exchange photos, text, or video with one or a group of people.

Content shared through ‘Direct’ is only limited to this app.

It cannot be shared on Instagram, Twitter, or Facebook simultaneously. The content here also doesn’t appear on location pages and hashtags.

While most people regard this new add-on as ‘unnecessary’, other’s think it’s quite useful and convenient.

According to a spokesperson for the company, “We want Instagram to be a place for all of your moments, and private sharing with close friends is an important part of that.”

She further confirmed that they are currently in the testing mode and will soon be launching the app worldwide.

The spokesperson also highlighted how such ideas will help them to learn and grow with time to stay on top of the market.

If what she visions come true, Direct will soon join hands with WhatsApp, Snapchat, and Messenger as an interested messaging service.

A similar approach was taken by the Parent company – Facebook – back in 2014 when it launched a separate Messenger app and later forced the Facebook users to download the app as a standalone messenger service.

To justify, Mark Zuckerberg – the Co-founder, Chairman, and CEO of Facebook – emphasized how each app is designed to focus on providing one service efficiently and to improve the overall user interface with Facebook, this step was necessary.

With how it seems right now, Direct is following similar footsteps.

The Verge further described that Direct currently features three different screens: A profile, a camera, and an inbox. The app also gives direct access to the core Instagram app and back to Direct. It also features a few exclusive filters for the users to get started with.

Instagram further confirms that Direct will offer the best experience to the user by proving itself as the most reliable and fun camera-first, standalone application!

Contributed by: Mahi Afaq

TCF & Lipton Sign Partnership to Add 10 New Schools Across Pakistan

By
Web Desk
-

Shazia Syed, the Chairperson & CEO of Unilever Pakistan and Ateed Riaz, Co-Founder and Current Chairman of The Citizen’s Foundation (TCF), signed a landmark Memorandum of Understanding (MoU) at the TCF school in Qayyumabad.

The signing served as the first step towards Lipton and TCF’s aim of taking action against child labor by creating awareness regarding the importance of child education.

The event was opened by Asma Yusuf, Sustainability Lead for Unilever, who gave an overview of Lipton’s program, followed by a short recitation of the Quran by a TCF student. Shazia Syed addressed the audience about the newly formed partnership, highlighting that Lipton has adopted ten TCF schools in Pakistan.

She emphasized the importance of education in a gradually progressing nation like Pakistan, “With this initiative, Lipton wants to be awake to what really matters – 20 to 25 million kids in Pakistan are out of school. That’s a big figure, the second worst in the world and Lipton believes that we, as a society, need to unite and help these children fight for a better, brighter future.”

Keeping into consideration the need to educate as many children as possible, through this partnership, Lipton has adopted 10 TCF schools and calls upon all Pakistanis to contribute towards this cause and improve educational facilities for kids across the country.

 

Following Shazia’s speech, the well-reputed Ateed Riaz delivered a few words to the audience.

He laid great emphasis on quality education in Pakistan, which is needed to minimize child labor. “We need to accept the sad reality that child labor is a serious problem within our country. Unfortunately, it is increasing day by day and not enough citizens seem to be taking action for the unprivileged children who aspire to seek education. This is why TCF and Lipton have joined hands to school as many children as possible. I believe this small step can eventually make a big difference.”

Mushtaq Chhapra took the stage next, emphasizing that if the youth is educated, all social problems will automatically be lessened from Pakistan.

According to him, “Education is in all entirety the key to lessen poverty, illiteracy and other caste issues. Hence, this partnership is very valuable to us.  Lipton is the first brand to reduce the gap between the corporate and social sectors and this is why I would like to thank Unilever for joining hands with us to eradicate child labor and educate as many children as possible. I hope our actions in 2018 manage to create more awareness and bring us closer to our goal.”

After both the speeches, the visual representation of Lipton and TCF’s partnership was unveiled. This was a map of Pakistan, where the TCF schools were marked and the ten schools adopted by Lipton were highlighted in yellow. The map served as an impactful symbol of Lipton’s first step into this partnership, displaying the brand’s aim to be able to add more yellow marks to the school map, in the near future.

Towards the end, a question and answer session was conducted where both Shazia Syed, Mushtaq Chhapra and Ateed Riaz answered the media representatives’ queries. Through their answers, it was quite apparent that both Lipton and TCF see this partnership as a viable one, with its core purpose being to ensure an easier access to education by enrolling as many children as possible in the nearest TCF schools.

France to Ban Mobile Phones in Schools

By
Ghazala Sulaiman
-

It has been a forever debate if children should be allowed to carry cell phones in schools. Various institutes all over the world permit cellular devices in institutes but they are supposed to be silenced during class or study periods.

While they can be a convenient way for learners to stay in touch with their family, mobile gadgets are also a source of massive disruption and distraction in an academic environment. What is more, it has become a tech-savvy method of passing notes in school.

Hence, in its latest move, France has now called for a complete ban of mobile phones in the country’s primary, junior and middle schools.

According to the new rule imposed by Jean-Michel Blanquer, the French education minister:

“Children will be allowed to bring their phones to school, but not allowed to get them out at any time until they leave, even during breaks”

The new decision will come into effect from the beginning of the new school year in September 2018. All students who start school at age of six to 15 years old when they start secondary school will be prohibited from using smartphones within school premises.

According to the Education Minister:

“These days, the children don’t play at break time anymore. They are just all in front of their smartphones and from an educational point of view, that’s a problem”

Here’s how parents in France are reacting to the news!

Many are lauding the new move by the government!

What Do You Think?

Should schools in Pakistan allow cell phones? Let us know in the comments below.

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