Nokia Pakistan in collaboration with their media planning & buying agency Synchronize Media recently launched a multi-channel media approach to “re-engage the audience with ASHA 501”.
The promotional campaign included a disruptive outdoor execution through specially built sequential live devices on the pole signs along Tipu Sultan Road, Shah-re-faisal; one of the busiest transits in Karachi.
The outdoor execution effectively represented real life interpretation of ‘Fast Lane’ KSP. With their bright colors and handy design, Nokia Asha phones created amazing sequential effect at night. This approach was followed across key cities to engage the audience to drive conversion.
This creative execution was highly appreciated by global Carat management and was even featured in the global newsletter, Carat Connection.
Synchronize Media’s being a media agency for Nokia in Pakistan has taken lot of initiatives in different mediums, which has resulted in successful campaigns for Nokia Lumia and Asha series. Recently, Synchronize Media also bagged the award for Best Strategy at a global conference held in Shanghai, China.
Synchronize Media; a sub-division of Synergy Advertising and the local affiliates of Carat in Pakistan is one of the most progressive media solutions providers in Pakistan with clients like Nokia, Zong, Summit Bank and Philips in their portfolio