The iconic M&M’s candies call for filmgoers to turn off their cell phones and respect their fellow theater patrons in this mock blockbuster action-movie trailer from BBDO that marks the first time all six characters appearing together. “Cell phones ruin movies. ‘Please turn them off” is the tagline. The print ad says “One bite and it’s over”, Lobby posters starring the Red and Yellow M&M’s are also part of the push.
- BRAND: M&M’s
- AGENCY: — Not Available —
- CAMPAIGN TYPE: Print Campaign
- CATEGORY: Business