Mini Connected 'Vinyl' Campaign

Executed creatively, this campaign say ‘While Others Play Playlist The Mini is its Own Sound Track’. The campaign is conceptualized by an advertising School ‘Miami Ad School ESPM, Sao Paulo, Brazil and the core art direction has been done by Ian Hartz, Renato Jun Okida which is released in this year only. The Mini (marque), which includes a number of different models produced by BMW since 2000. A number of different models have cars with the “Mini Cooper” title, including the Mini Hatch, the Mini Convertible etc.

  • BRAND: — No Brand —
  • AGENCY: — Not Available —
  • CAMPAIGN TYPE: Print Campaign
  • CATEGORY: Technology