Millions of One of A Kind Bottles – Diet Coke

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Coca-Cola Israel is creating an extraordinary experience for Diet Coke fans by producing 2 million uniquely designed bottles, with help from Gefen Team, Q Digital and HP Indigo. The campaign, revolving around the concept “Stay Extraordinary,” produced over 2 million different bottles using a new printing system that printed every bottle with a different look. The purpose of the campaign was to convey to Diet-Coke lovers that they are extraordinary by creating unique one-of-a-kind extraordinary bottles. The agency credits goes to Dahaf, Tel Aviv, Israel.