Milka Goes Tender on the Streets

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In an attempt to promote their slogan ‘dare to be tender’, Milka launched their ‘chain of tenderness’ campaign in Argentina. People have to hold hands with each other and make a chain to get free chocolate out of the machine. A smart, yet collaborative effort.

  • BRAND: — No Brand —
  • AGENCY: — Not Available —
  • CAMPAIGN TYPE: OOH Campaign
  • CATEGORY: Lifestyle

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