Mercedes-Benz Radar Based Technology Campaign

Mercedes Benz – Radar Technology campaign has won a Gold Lion at this year’s Cannes Advertising Festival and also won a first place at the Red Dot Design Awards. Conceptualized by Jung von Matt, Hamburg – Mercedes Benz Blind Spot Assist is a new feature where one doesn’t have to turn his/her head and look over the shoulder while driving. This so unoriginal idea ad is shot by Klaus Merz -photographer.

  • BRAND: Mercedes-Benz
  • AGENCY: — Not Available —
  • CAMPAIGN TYPE: Print Campaign
  • CATEGORY: Automobiles