Mercedes Benz Creates Day at Night Through Social Media

Mercedes-Benz S-Klasse, (W 222), 2012
Mercedes-Benz S-Klasse, (W 222), 2012

By Nida Mokhtar

On 18th Feburary, 2014, Mercedes – Benz launched its “Creating Day at Night” campaign. The technology of “Night View Assist” was introduced by Mercedes Benz years ago. 

This safe and innovative technology of “Night View Assist” helps in creating a better view for drivers at night.

Agency – FHV BBDO collaborated with BeamSystems to turn this idea into reality. They practically implemented this notion on a Dutch street in December by creating the illusion of “day at night.”

Another advertising agency – Electric Zoo captured the actual experience and made this video clip for the promotion of this miraculous technology.

Have a look at this fabulous new technology, here: