McDonald’s sundial billboard is the perfect example of creativity and ingenuity. Displayed is their (delicious) breakfast menu as well as their (tasty) lunch menu. The sun casts a shadow on each item that corresponds to the time of day you would normally eat it. Ad agency Leo Burnett, researched the perfect location so that the sundial can create the cool effect. The McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries.
- BRAND: McDonald’s
- AGENCY: Leo Burnett, Sydney, Australia
- CAMPAIGN TYPE: OOH Campaign
- CATEGORY: Lifestyle