McDonald’s International presents a campaign made by TBWA Paris, a bold campaign for McDonald’s that consist of classic menu items photographed closely with no branding at all. The ads feature McDonald’s “Big 6” menu items including Big Mac, Cheeseburger, Fries, Sundae, Chicken Nuggets and Filet-o-Fish.
- BRAND: McDonald’s
- AGENCY: TBWA
- CAMPAIGN TYPE: OOH Campaign
- CATEGORY: Lifestyle
