Global cosmetics brand, Maybelline New York, is set to bring a worthy change in basic cosmetic market of Pakistan with the introduction of its all new Baby Lips balm.
Available in 3 colorful, transparent, red and pink; Maybelline Baby Lip balms anti-oxidants and vitamins that leave lips looking fresh and baby soft for up to 8 hours.
Maybelline’s Baby lip balm has proven to be a raving success as one of the most used cosmetic product in 2013 worldwide. It was widely endorsed by Alia Bhatt in India.
The launch event was held at The Pink Cadillac Café in Karachi.
On the launch of Maybelline Baby Lips, Musharaf Hai, Managing Director of L’Oréal Pakistan (parent company of Maybelline) stated; “Maybelline New York is our most edgy brand. With scientifically-advanced formulas, revolutionary textures and up-to-the-minute, trendsetting shades it is indeed effortless, affordable and most beautiful offering. In the same spirit, with Baby Lips, the brand introduces a secret lip renew formula, changing the look and feel of lip balms with a new generation of lip balm – very enticing!”
The event began with a welcome note by Maybelline’s brand manager Wafa Kalia and Marketing Director L’Oréal Pakistan Zainab Pasha.
Later on, Maybelline’s make-up artist of the year Raana Khan carried out a live make-up demonstration focusing on 3 distinct MNY Winter Looks.
Speaking to the press, Maybelline New York’s Brand Manager Wafa Kalia stated; “We are excited to introduce Baby Lips to Pakistan; It is a complete beauty kit for the lips where each application of the lip balm, gives you a fix of moisture and a hit of antioxidants and vitamins leaving the lips moisturized for a full 8 hours with your lips visibly renewed and reborn.”
Maybelline Baby Lip Balm is now available at all leading retail/cosmetic outlets in transparent, red and pink for PKR 350 only.
