Maruti Suzuki rolled out an advert to launch its Alto K10 2015. Released on 4th of November, the film ‘Chase Life’ has been conceptualized by the creative agency Lowe Lintas and partners. The design of the car has been completely changed and it will now offer more space, more modern Dual – Tone interiors as well as the AMT auto gear technology, SRS Airbag, 1000cc engine giving away best mileage too. The car promises 0 – 6 km/hour in 5.3 seconds. Directed by Manoj Pillai and produced by Chromo Pictures house, the film is based on Chasing proposal where the lady asks the man to chase her first and the young boy spontaneously decides to chase her in his new Alto K10. As the girl reaches the landing site, she is surprised to see the boy waiting for her with a ring. The girl is bowled over and accepts his proposal. Shot in the hills of the picturesque Manali, Baijnath and Bir Billing, the campaign shows off locales that have previously not been explored by many film-makers. The campaign beautifully captures the human emotion, and the attitude of chasing what one desires; in fact that’s the way some people choose to live.


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