Dengue, over the years, has become a commonly occurring disease in Pakistan. With its increasing reach in Pakistan, dengue as affected over 60,000 people in Pakistan during the course of 5 years.
To combat this deadly disease, the Local Government & Community Development Department (LG&CDD), Health Department Punjab collaborated with Mortein (Reckitt Benckiser Pakistan) and Plan International and launched a campaign to make a #DengueSePaak Pakistan!
#DengueSePaak Pakistan was launched to spread awareness about Dengue in Pakistan. They say awareness is the first step towards bringing change. Mortein, this time around took up a social cause and used digital media to spread awareness and educate the audience about this disease.
Watch the campaign video here:
Celebrities like Rahat Fateh Ali Khan, Anoushay Ashraf, Nadia Hussain, Hira Tareen, Rabab Hashim, Imran Abbas and Noman Habib came out to support the cause.
It’s great to see brands taking up social causes and working towards the betterment of Pakistan. Hats off to Mortein Pakistan for such a brilliant initiative!
For more information, follow Mortein’s social profiles
Facebook: https://web.facebook.com/MorteinPakistan
Twitter: https://twitter.com/MorteinPk
