Mahira khan aka Qirat of ‘Hamsafar’ is all set to endorse one of Pakistan’s leading luxury fashion brands, Élan’s Spring/Summer Collection 0’14.
After the great success in 2013 with Bollywood actress, Nargis Fakhiri, Elan decided to opt for a desi beauty to give an elegant and sophisticated look to their new collection.
Last year, the partnership of Elan & Hussain Mills Limited was a huge success . It was 2013’s sell out response that prompted Elan & Hussain Mills Limited to go bigger this year with more prints and diversity..
With this collection Élanaims to introduce unique trends such as print upon print, with the dupatta, shirt and bottom all bearing different patterns.
The collection also offers a variety of panels and borders which can be put together according to each consumer’s individual aesthetic sense.
The prints are based on floral, geometric, oriental, Turkic and Indian motifs making the collection abundantly versatile and offering something for everyone. Additionally, each print is paired with Élan’s signature embroidered and printed satin panels.